Media Bias Essay

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Media is a dynamic mode of communication, run by live people and growing minds. Today’s news become old tomorrow and the same news are spoken in different places of the world, by different people, in different languages, and in different manner. The variation in the tone and desired interpretation towards news enfold the chapter of media bias which can neither be avoided nor be left unchecked. To carry out successful survey analysis for media bias has become a full-fledged requirement to maintain an unbiased platform of media as only the news giver not the mood setter. Overcoming the flawed techniques of media bias analysis, Covert and Wasburn’s media bias measurement has modified the survey process significantly by practicing a more logical …show more content…

Another flaw in majority of media bias discussions is lack of comparison between different media organizations. Sometimes the differences are so minute that the surveyors ignore the intensity of chosen words; which in fact must be considered due to their capability to set up audience’s emotional response towards the discussed news in a certain manner.
d. It is considerable to depict certain fluctuations in media broadcast over one news. As soon as a news story is further developed or public’s sentiments towards a news story are changed, media also twists its tone and viewpoints accordingly. Here comes another flaw in the surveys of media bias; mostly these reports only overview a static picture of media; it doesn’t focus on the data that changes overtime, hence the report results can neither be up to mark nor be trusted.
The media bias analysis is often based upon the ideological concepts of “liberal” and “conservative” natures. The contradiction between liberal and conservative point of views generally limit the media bias analysis and push it to narrow extremes. The outcomes are strictly divided between “liberal” and “conservative” opinions; hence give rise to a need of midway for logical illustration between two sets of

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