Mcdonalds Hamburgers Rhetorical Analysis

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Recommended: Political campaigns and rhetoric

This advertisement is mainly about the McDonald's beef hamburgers. The text is about their hamburgers are made of 100% of beef. I think this advertisement is for almost everyone. The target audience is the parents who care about their children health and people who want to try the McDonald's hamburgers. The information of this ad is that McDonald's hamburger is the best and healthiest among the product of other competitors. Therefore, the customer would consider it as a great choice of a quick meal. For example,the text on this advertisement is ‘Jimmy’s mother knows Mcdonald’s hambuger are 100 perecent beef. Jimmy just know they’re good.’ When I saw it,I will consider about to eat Mcdonald’s hambuger for my lunch. All the elements of this advirtisement give me a insipid feeling and the impulse of consumption. …show more content…

There is a hamburger on his both hands while he is showing a natural smile, the eye-level of him is at approximately the same level as the viewer, which builds up a closer relationship and caring to us. There is shadow on the right of boy’s face and light on the left site. All of those elements let the boy’s facial expression appears more lively. And show the satisfied emotion of the boy after eating hamburger quite obviously. The text clearly shows what the information it wants to imply. The color of the text is white and background is black. Therefore, it makes the viewer easy to catch the point. Through the impact of the video, customers believe that real healthy beef can lead to a good taste. They would think: Wow, it really appeal to me, why not have a

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