In recent discussions of the career in marketing management, an issue has been whether one is able to deal with the stress of creating the ideas that upholds a company’s profit. On the one hand, some argue that there are incredibly long hours of work during the week along with a high stress level. On the other hand, however, some argue that these long hours pay off with the high salary received. A marketing manager is the general manager who regulates marketing strategies and make sure they add up to the company’s goals. Some responsibilities include analyzing and researching new market trends, getting involved with social media to attract customers and also to create the best way to reach target markets (Suttle). Additionally, one gets to travel and work with people around the world. In the words of one expert, “the variety of every day makes this job differentiate from any other” (Silveira). According to this view, the working life of a marketing manager never lacks excitement due to the variation. The thrill balances out the hardships seen throughout this profession. Ultimately, a marketing manager is the best career choice at this time because of its applications of one’s passions and own creative mind to the marketing world. It also allows communicating and meeting with new people, offers a six-figure salary and lastly, establishes authority and leadership.
The current day marketing world has moved towards the ecosystem inspired by imagination that compensates ideation over simple production, where a business’ success is brought by creativity. Today, engaging creativity is now a winning aptitude required for business control and success. With marketing, it is the inspiration behind the operations that can relate to the ave...
... middle of paper ...
...rough in the business world. It was also true that one meets many new people throughout the career, offers a six-figure salary and strictly establishes authority and leadership. However, it also became evident that I don’t believe this is the job for me. As I found, there is a lot of stress and hours put into this occupation. I do not work well under a lot of stress and always find to have a lack of time with my family, let alone myself. Throughout the research, I saw the money as the main factor to pursue this occupation. The six-figure salary is convincing, however, at the end of the day the high-stress would not bring happiness, for which I value is the richest part of any livelihood. I would prefer an occupation where I am able to embrace every day of work. I am grateful for this project as it has opened my eyes of who I really want to be when I grow up: happy.
Choosing a vocation can be a daunting task. With the world ever-evolving, one may come across a new attractive career every year. In order to ensure optimal job satisfaction, it is vital to educate oneself about every alluring prospect prior to committing. Simple factors like the time commitment and salary can mean the difference between a content existence and a miserable one.
It is evident that people have different and unique desires when it comes to career interests. Therefore, this desire is the driving motive for people in their career growth and development. Perhaps, the first step towards selecting a satisfying career is to find out the things that are exciting and a source of joy. I have always found business management an interesting career option because my ultimate objective is to become among the leading businesspersons. Business management involves dealing with various kinds of people and a lot of strategic decision-making, which are the two major important attributes of a business person (O'Grady, 2009). Business management career is an interesting career, because it is one of the ways that an individual can become their own boss through establishing a business and seeing it through to success. In this particular research, my focus was based on Apple Inc (Hitt, Hoskisson & Ireland, 2013). It is one of the leading companies in the mobile phones and computer industry. Its success is accredited to the manner in which management has been handled within the company.
Florida (2002) defines creativity as the ability to synthesize. In his book, he claims creativity as the “decisive source” of competitive advantage and that creative class is the prominent driving force of economic development. Creativity in artistic and cultural forms has involved in inspiring economic and technological creativity and it is believed that, in that sense, economy moves from a system of company-centered to more of a mechanism of people-driven.
A marketer doesn’t just have a plan. Marketers now open up to a wider strategic plan and it’s based on steps that balance out what the market is offering consumers. These marketers must analyze their production with these steps, then make a portfolio of the growth and even their down falls therefore this keeps these marketers to continuously innovate and create even a greater amount of value for their customers. Marketing management functions are discussed along with the marketing mix and strategy.
During my last year in high school, I developed a desire to learn and understand the business in order to help my parents in the future. As a result, I chose to study Marketing at Thammasat Business School. In my third year of studies, I joined the 27th Marketing Trainee Programme hosted by the Marketing Association of Thailand, where I have experienced first-hand training from professional marketers and took part in marketing stra...
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
Resources, freedom and challenge are the management keys necessary to develop and maintain a creative environment. These keys, along with encouraging and supporting “creatives,” will foster the growth and development of an organization’s employees, management and ultimately it’s culture. Many organizations have tremendous success in recognizing and cultivating the creative talent of its employees. Whether this talent is already in effect or brought out, managers must take the best approach to ensure a positive, creative impact on the organization.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Find a job about product management from a local company which can sponsor international students in 6 months. From now on, 3 months before graduation, starting to look for jobs, go to job fair and submit resume on the internet. Transfer to H1B visa in 1 year. And be a product manager in 3-4 years. I choose this year range because most of the recruit and employ requirement for a product manager is 3 to 4 years product management experience.
First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (AMA, 2007)
In spite of the rigors associated with a career in marketing the outlook for the profession is bright. Marketing is a vital necessity not only for business firms, but is also needed and utilized by governments, educational, religious, social service, and nonprofit organizations or institutions. Perhaps the most alluring aspect of a career in marketing is the fact that it provides a great number and variety of job opportunities, and can offer opportunities to both number crunchers as well as intuitive creative people as well.
According to Kotler (2012), Marketing is about identifying and meeting human social needs, thus it is not only about advertising and promotion it is more than this. It includes setting competitive price, communicating effectively with potential and existing customers and also introduction of new products.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Organization operates in a strongly competitive environment manning creativity a vital component in business growth. Creativity is what sparks big ideas, challenges workers way of thinking and make way for new business opportunities,