Market-Product Focus
A. Marketing and Product Objectives
• Playtex will expect an initial $3,421,875.00 annually, our first year.
• The projected revenue of sales for our first year is based on the cost of production, at .25 per disposable water bottle nipple, including packaging. Purchase options will consist of; travel size of 5 sold at $5.57, 12 nipples sold at $11.00, 25 nipples sold at $22.50, and 50 nipples sold at $42.00. The projected sales will be set at a minimum of 12,775 individual packages sold daily, which equals a revenue of $3,421,875 annually. Listed below is the expected breakdown:
Trial size of 5: 500 purchased daily
Packs of 12: 300 purchased daily
Packs of 25: 200 purchased daily
Packs of 50: 50 purchased daily
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This product should attract our current customers who purchase Playtex bottles and bottle liners, as well as potential customers who are interested in our product for their current bottles. With the expectations of a great demand, we can hopefully obtain new customers who see the value of Playtex items and begin making purchases of other items within our baby line.
• Playtex will continue to offer superb customer satisfaction and service, and uphold our commitment to offer the most reliable and safest products to families across the world.
B. Target Markets
• Our target market will be based on demographic segmentation. It is factual that our product will not appeal to all markets, but there are several who Playtex needs to put extreme focus on:
o Parents, grandparents, babysitters, and daycare providers. o Target both males and females, as both play roles of employee and child care provider. o Provides parents with an easier option while traveling, vacation, and visiting. The nuisance of having to sterilize baby bottle nipples during hectic times can now be eliminated. o Our target market will see the need and value of our product. Due to the cost of our disposable nipples, it is assumed that the middle-class and upper-class households may show more
Keebler and products are sold in more than 75,000 retail outlets nationwide, including Puerto Rico and selected international markets. The Keebler company seems to have more than one target market. With variety of products they offer, the company appears to be targeting just about every segment of the population:
It is certain that the Old Navy store is full of clothes and accessories for all shapes, sizes and genders. Its presupposition, however, is that all shapes, sizes and genders will be of one primary inclination: that of the infant. In front of me as I peruse the Old Navy is a pink purse with metallic flecks infused into its plasticine construction. I find this purse in the "Woman's" section, next to the display rack full of puffy-sleeved t-shirts, whimsically cut blouses, flare pants and lo-rider blue-jeans embroidered with alarmingly cute curlicues. All this is, appropriately enough for a consumer juggernaut like Old Navy, sized to fit the adult woman.
...e Services only require the bare minimum of care for children. This is not acceptable, quality in childcare matters and it is time for us to change our expectations. Children deserve the best care that society and their parents can offer them. The Texas Department of Family and Protective Services is currently holding stakeholder meetings across the State. The purpose of these meetings, aimed toward parents and childcare providers, is to create a discussion about the current minimum standards. By attending these meetings, and making our voices heard, we as a society will be able to make a change. Requiring that every childcare operation meet the ratios recommended by the National Association for the Education of Young Children creates the possibility for every child to receive the best start in life. It is difficult to think of a better outcome from a policy change.
These factors include interests, family obligations, abilities, values, and professional priorities. Each one of these attributes can affect how the applicant views their career as a whole (positively or negatively), how it affects their work performance and/or evaluations, and how applicant work with other providers. Child care providers should have an interest in working with children, should have creative and engaging abilities to work with the children they service, and should have their professional priorities in order. Professional priorities include organization, lesson plan skills, continuing education and training, state credentials, and being a member of professional organizations. Career choices should be made with patience, all the facts, and should be analyzed carefully.
Numerous studies have been done to prove the abundant health benefits breastfeeding has not only for a baby, but for mothers as well. When a nursing mother develops a cold, those germs will pass through her breast milk to her baby along with the mother’s antibodies, which may decrease the baby’s risk of illness. Research has shown breastfeeding leads to a lower chance of developing allergies, a reduced risk of obesity, and a lesser chance of Sudden Infant Death Syndrome. Nursing mothers tend to lose their pregnancy weight sooner, and have lower risk of ovarian and breast cancer. It can also serve as a natural form of birth control if the mother is exclusively breastfeeding. The New Mother’s Guide to Breastfeeding elaborates on some of the psychological benefits of
Lactation consultants are a vital part of the healthcare system. Together with the rest of the healthcare team they make sure that mother and baby's care as a breastfeeding pair is complete. The International Board Certified Lactation Consultant represents the "gold standard" in lactation consultant credentialing. Lactation consultants who carry the credentials IBCLC behind their names are specially trained and qualified to assist with every aspect of breastfeeding. I chose the topic of lactation consulting because I feel strongly about being a breastfeeding advocate. I believe that those in the healthcare field, especially the people involved in woman’s health and pediatrics should be knowledgeable in this area. After all it has been found that breastmilk is the best source of nutrition for infants.
Breastfeeding is extremely beneficial to both mother and baby and the environment as well. Breastfed children are less likely to have ear infections, allergies, vomiting, pneumonia, urinary tract infections, chronic digestive disease, insulin-dependent diabetes mellitus, bacterial meningitis, research also indicates that breastfeeding may help protect against Sudden Infant Death Syndrome (SIDS), women who were breastfed as infants have a lower rate of breast cancer, and breastfeeding helps promote bonding between mother and child. Breastfeeding has also been related to possible enhancement of babies' cognitive development. It's good for the mother because it burns more calories; it increases levels of oxytocin, resulting in less postpartum bleeding; it builds bone strength; it helps the uterus return to its regular size more quickly; and it reduces the risk of ovarian and breast cancer. The environment benefits because whereas there is waste generated from formula packaging and bottle inserts, there is no such waste with breastfeeding. There's also the use of water and fuel to heat the bottles as well. (Dermer and Montgomery). Businesses benefit when their workers breastfeed as well. Aetna Inc. found that parents of breastfed babies missed fewer workdays and saved a total of $2,500 per newborn in the first year alone. CIGNA established a program for nursing mothers. They found that that saved them $240,000 a year in health care and $60,000 in reduced absenteeism. (Redbook, ...
... is clear that there is a broad amount of benefits to both the child and mother through the act of breastfeeding. Not only does it provide extreme health and psychological benefits, but it is also known to be economically benfecial as well. Mothers are able to save hundreds of dollars without the need to buy formula, and since breastmilk provides an adequate amount of nutrition that ultimately decrease a babies chances of sickness and disease, it is also known to save money from hospital fees as well. Medical care bills have been reported to be 20% less for families who excluvisely breastfed, compared to those who didn’t. (Health, 2003) It is clear that there are a handful of nutrional, physical, and psychological benefits that breastfeeing offers to both the mother and infant, compared to non-breastfeeding families, making it safe to say the breast really is best.
Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing a marketing concept by meeting and exceeding costumer needs then their rivals.
...and delivery offerings for fountain drinks, larger packages and single serving offerings. With each of these Customer needs and competitive offerings can be satisfactorily varied to permit clear product market attention.
A company’s target are the customers most likely to purchase their products. Being the producers, we think that mostly the consumers are bewildered. Therefore, the producers try to make the decision for them, from making products that respond to the consumer needs of today and to making new products that anticipate the consumer needs of tomorrow through various demographics, usage patterns, benefits desired or geographic segments. The key is to develop a typical profile of the average customer and determine their primary needs.
Therefore, I strongly recommend that Kotex should start advertising to try and break its generic name and remind all potential buyers that it still exists in the market as Kotex barely advertises in Lebanon and in the arab world and probably most customers do not include Kotex on their choice list.
Our main target market is the children and the adults. Our product is created in a way that it enhances creative and innovative skills. The product allows children to create and design items that may potentially be useful in the future. We target the adults because we believe
Breast milk matches a baby’s needs and growth patterns better than any formula substitute. A mother tends to produce just enough milk to fill her baby’s stomach, so she does not need to worry about underfeeding or overfeeding. Furthermore, the milk’s content changes as the ...
Mothers, Hispanics and people with a busy schedule are also a target market of Colgate-Palmolive. Women and mothers are generally the person that does the shopping for the family. Pictures of mothers and their children are in many of their advertisements. The United States has a growing Hispanic population that Colgate has begun to market to. The company has advertisements in Spanish and packaging in Spanish (Veiders, 2008). For people on the go, Colgate developed the Colgate Wisp.