Malcolm Gladwell's Blink

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Many people feel that educated decisions are the best ones, that the more you study, the more you know. Blink, written by Malcolm Gladwell, challenges that notion. He wishes to alter the belief of the average person, and writes with the “desire to push the world in a certain direction, to alter other people’s idea of the kind of society that they should strive after.” Most people in today’s society would much rather trust the decision that comes with a plethora of meticulous research, analysis, and studying to back it up. Malcolm Gladwell’s purpose is to convince us of just the opposite: that sometimes, even against more rational judgement, our split-second decisions are the best. He argues that when people put their instincts to use responsibly, …show more content…

In order to prove that snap-decisions can actually be helpful in everyday situations, Gladwell includes a variety of studies and statistics. He describes an experiment in which participants were asked to gamble and choose between either a red or blue card. The game was designed in such a way that picking blue cards would be the only way to consistently win money. Although participants were consciously oblivious to this fact until around the fiftieth card, Gladwell explains how “Iowa scientists found that the gamblers started generating stress responses to the red decks by the tenth card, forty cards before they were able to say that they had a hunch about what was wrong with those two decks” (15). The study is a perfect example of what one’s unconscious- in this case demonstrated through a person’s sweat glands- can pick up on before our mind is consciously aware of it. Gladwell includes a variety of studies throughout his book, ranging from the effects of asking a student to identify their race before an exam, to how quickly a person walks down a hall after being “primed” with words associated with being old. Each further backs up his claim and proves how much power the unconscious holds, as well as what can come when society puts that power to

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