Malcolm Gladwell Book Report

568 Words2 Pages

There are many instances when we have to be able to make decisions in an instance. Malcolm Gladwell’s nonfiction publication, Blink: The Power of Thinking without Thinking, highlights the psychology behind these split-second reactions. Throughout the book, Gladwell explains how these split-second decisions could actually be more effective than the ones that are carefully planned out. The theory of “thin-slicing”states that knowing less information about a topic can allow you to make a better decision. Gladwell uses many real life examples to show how we can interpret each other.
Gladwell’s nonfiction piece was very interesting to me, so I enjoyed it a great deal. Gladwell gives an example of “thin-slicing” when he gave an anecdote about John
I also had no idea how much prior knowledge had an effect on our decision-making. Gladwell gives an example of the former U.S. president, William Harding, who just looked like a good president. However, “...most historians agree, [he was] one of the worst presidents in American history”(Gladwell 75). People were blinded by his attractiveness to actually consider if he was a proper candidate to run for president. That makes me wonder whether I have ever been blinded by something when making a decision. Another instance like this was during the Pepsi challenge. Representatives at Pepsi would have a cup of Pepsi and a cup of Cola and they asked people to choose their favorite beverage. Of course, people chose the sweeter drink which was Pepsi. However, Pepsi expert, Carol Dollard, said that, “...when they have to drink a whole bottle or can, that sweetness can get really overpowering or cloying” (Gladwell 159). People are blinded by the initial taste of the Pepsi that they don’t realize that after having a lot of Pepsi, it wouldn't taste the same.
Blink: The Power of Thinking without Thinking has allowed me to get a new understanding about the human mind and the psychology behind the decisions we make. I became more educated about the mind and how the information you receive can affect your decision making and ultimately

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