Mackey's Corporate Responsibility

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Of the three views I believe Mackey’s view of corporate responsibility is the most compelling. Mackey’s view is the most compelling for two major reason. First, his view provides a philosophy which balances profitability and social responsibility, while valuing all members of the corporation’s constituencies equally. “The enlightened corporation should try to create value for all…constituencies…At Whole Foods…success [is measured] by [the] value…create[d] for all six of our most important stakeholders: customers, (employees), investors, vendors, communities, and the environment” (Mackey, 2005, p. 147). Second, Mackey’s view demonstrates that business hold a higher purpose than solely maximizing and perpetuating profits. “Business …show more content…

153). Second, the entrepreneurs or founders - not its investors - of the company have the right to define the companies purpose. This a defend of Mackey’s stakeholder view of corporate responsibility since the status and motive behind social responsibility are based on the founding value of the organization. For example, “Whole Foods Market was not created solely to maximize profits for its investors, but to create value for all of its stakeholders” (Mackey, 2005, p. 152). Third, profit is a means to an end, not an end in itself. The finally goal for organizations - with founding values - should be the perpetuation of those values as the core of their corporate responsibility. “Making high profits is the means to the end of fulfilling Whole Foods’ core business mission [of] improv[ing] the health and well-being of everyone…through higher-quality foods and better nutrition, and we can’t fulfill this mission unless we are highly profitable” (Mackey, 2005, p. 153). Fourth, defense discusses the marketability of Friedman’s and Mackey’s statements about social responsibility. If Friedman’s and Mackey’s statements about social responsibility are equivalent than Mackey’s statement about social responsibility is more marketable. The marketability of Mackey’s statement is a tremendous defense as Friedman’s statement that - ‘the social responsibility of business [is] to increase its profits’ - is becoming very unfavorable within modern society. For example, “Both capitalism and corporations are misunderstood, mistrusted, and disliked around the world because of statements like Friedman’s [profit driven] social responsibility. His comment [conjures images of] greedy, selfish, and uncaring [corporations]” (Mackey, 2005, p. 153). For Mackey’s fifth defense he denounces all of the negative claims made by Rodgers through a statements of facts about Whole Foods and a comparison between his and Rodger’s

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