Loyyal is a New York-based startup that offers a universal Blockchain-based loyalty platform. The CEO & Co-Founder, Gregory Simon, has 12 years of experience in financial services, holds an MBA from Columbia, and has become heavily involved in Blockchain in recent years. In addition to his role at Loyyal, Simon is an advisor to Blockchain startup Factom and serves as the president of the Bitcoin Association. He works alongside Shannon Code, the Chief Architect at Loyyal. Prior to Loyyal, he owned a rapid prototyping web application business called Prototypic. With their strong team, Loyyal seeks to differentiate itself from other solutions by connecting businesses together. What is this company doing that is better than existing solutions? Why is it contrarian? Loyyal is bringing shared customer loyalty data to what it calls a “fragmented industry.” While current loyalty data solutions are typically tied to individual companies, often through private label credit cards or firm-specific loyalty cards. Loyyal vision is to provide businesses the opportunity to offer multi-branded rewards by creating the “Internet of Loyalty.” The company is also contrarian in that it is built to allow a wide range of institutions to take advantage of loyalty, including government. In fact, the …show more content…
While the US has been reluctant to regulate the collection of loyalty data, European regulators have been aggressive on this front, controlling data collection through the “right to be forgotten.” The recent exposure of the NSA has made US citizens increasingly wary of personal data collection, presenting a risk of increased regulation on businesses like Loyyal. Additionally, consumers may be naturally wary of Loyyal’s sharing policy – while traditionally customers are willing to provide their personal data to one company, the idea of it being shared across various partners will make consumers
In the Engineering and Technology Journal, two engineers, Gareth Mitchell and Guy Clapperton, gave their thoughts on both sides of the privacy issue. Is gathering information violating personal privacy? They made their arguments using currency as a metaphor for personal information and online services a product. Mitchell argues the case that giving out personal information is “too high a price to pay” (Mitchell, 2013, p. 26). He says that despite the option to opt out of cookies and certain information, many sites are more covert and make their opt out option less accessible than a pop up asking to opt out. The site makes it hard for the Internet user to say no to being tracked. Mitchell warns the reader to take more consideration into what information they are giving away and that “privacy is not to be taken for granted” (Mitchell, 2013, p. 26). Getting information from the Internet would mean tra...
One of the highest loyalty scores in the industry, with a redemption rate under the industry average; and
Both 1984 and The Handmaid’s Tale are dystopian novels, however, these books are a lot more complex than mere portrayals of dystopia, it can be argued that they are explorations of dystopia rather than mere portrayals. In order to explore dystopia, many themes must be considered, such as; feminism, love and repression. Nonetheless, it is apparent that human characteristics are the driving point of the two novels, predominantly, the depiction of human resilience. In an imperfect world, it is important to have certain qualities which, if plentiful, it can mean success, whereas if it lacks, it can mean failure, this characteristic is resilience. The protagonists in each novel, Winston in 1984 and Offred in The Handmaid’s Tale face situations which leave them both in disarray, and both even consider suicide. The authors tentatively highlight human resilience, its limits and most importantly its strengths into the two novels.
As we move through a typical day, this information is collected in thousands of ways. Charles Duhigg’s article “How Companies Learn Your Secrets” describes the collection, purchase, storage, and use of our personal information by the major retailer, Target. We all should know that we have agreed to the storage and sharing of our personal spending habits. The policies are disclosed in the Privacy Agreement of the stores shopper’s card, which most of us have.
Incidents in the Life of a Slave Girl opens up with an introduction with a protagonist Linda (Harriet Jacobs) a slave girl which was born as a slave and states her reasons why she kept her autobiography private for so long. As Linda goes on and talk about her lifestyle as women slave, on the other hand I will be comparing the life style of another slave Olaudah Equiano who is a male slave which has a different point perspective of how he uses strategies to gain freedom from his master. How does gender complicate Linda’s (Harriet Jacobs) situation in comparison to Olaudah Equaino’s to gain freedom from their masters? Or does her gender complicate her situation? In a comparison of gender such as female and male there were always big difference which is also stated in the bible, from the Apostle Paul women were created second, sinner first and should always be kept silent. So what makes Linda’s gender so complicated to gain freedom from her master? The answer as stated in the book she was owned by Dr.Flint’s daughter which she couldn’t gain her freedom as long as the daughter did not gave her freedom, such on the other Equiano was owned by a master who gave him freedom. What was the reason why Linda could not get her freedom? Gender , Christianity, Strategies.
The Hunger Games was a critically acclaimed movie when it came out; however, some critics would argue that the movie can be sometimes too violent for its intended audience. In this essay I would dissert Brian Bethune’s essay “Dystopia Now” in order to find its weaknesses and compare the movie Battle Royale with his essay.
The personal connection Americans have with their phones, tablets, and computers; and the rising popularity of online shopping and social websites due to the massive influence the social media has on Americans, it is clear why this generation is called the Information Age, also known as Digital Age. With the Internet being a huge part of our lives, more and more personal data is being made available, because of our ever-increasing dependence and use of the Internet on our phones, tablets, and computers. Some corporations such as Google, Amazon, and Facebook; governments, and other third parties have been tracking our internet use and acquiring data in order to provide personalized services and advertisements for consumers. Many American such as Nicholas Carr who wrote the article “Tracking Is an Assault on Liberty, With Real Dangers,” Anil Dagar who wrote the article “Internet, Economy and Privacy,” and Grace Nasri who wrote the article “Why Consumers are Increasingly Willing to Trade Data for Personalization,” believe that the continuing loss of personal privacy may lead us as a society to devalue the concept of privacy and see privacy as outdated and unimportant. Privacy is dead and corporations, governments, and third parties murdered it for their personal gain not for the interest of the public as they claim. There are more disadvantages than advantages on letting corporations, governments, and third parties track and acquire data to personalized services and advertisements for us.
Religion’s chief functions include: a system of explanation and justification for morality. Religion in society provides us with a sense of purpose, security, morality, and obedience. This impacts every society because, as Pojman stated, “it legitimizes social mores, morality itself, as well as rituals for the dedication of children, rites of passage, marriage, and the passage from death to the beyond” (Pojman 1). This gives an accurate explanation of the different cultural traditions and views that exist worldwide.
Price and Sorrells shows that companies are taking too much advantage from the customer, the government, even though their trying, needs to start helping the people protect their privacy, and a balance between the amount of trust people should have giving out their sensitive records to which information is protected. A concern that is happening that the government and corporations is that personal information is not secured well enough. Price states how over 100 million sensitive records were hacked or lost in a year and the percent of increase in data breaches is 650 more than last year. Her description of how unreliable the government is with personal information by using logical and well researched information to put no faith and fear in the reader.
“‘They score! Henderson has scored for Canada!’” Foster Hewitt wordlessly described” (Pelletier) when Paul Henderson scored the series-winning goal. This allowed Canada to win the 1972 Summit Series, a moment that no one would ever forget since it all happened during the climax of the Cold War. Prior to this, the Soviets had won the previous three Olympic gold metals since Canada could not use its NHL players. Thus, this provided Canada with the chance to play hockey against the USSR using its best players. This raised the question: if Canada were able to send its best players, would it still be enough to beat the Soviets? Everyone in Canada was certain that the Soviets would not win a single game, but little did they know they underestimated the extent of the Soviets abilities. Tied in the last few minutes of game eight, Canada had to score or they would lose the series. However, when Paul Henderson scored the game-winning goal, never before had a single sporting event meant so much to Canadians. Therefore, Paul Henderson’s goal is a defining moment for Canada in the twentieth century becauseit provided Canada with the opportunity to evolve hockey, proved that Canada and our democratic society were superior to the USSR and their communist society, and brought citizens together to unify Canada as a nation.
Ninety percent of Canadians are enrolled in at least one loyalty program. Market research has shown that loyalty programs are growing to be very popular in today’s market. A loyalty program is a program offered by a company to customers, who make frequent purchases. Loyalty programs are of benefit to both the consumers and the business. The consumers benefit by receiving coupons, special access to sales and new products whereas the company benefits by gaining an abundance of knowledge about the consumers, through their purchasing habits. Loyalty programs have proven to be very successful for several companies such as Target, Starbucks, and Shoppers Drug Mart. The senior management in sales and marketing believe that initiating a loyalty program
Also, the rewards program is based off a point system and when one has earned a certain amount of points they send them a gift card to spend however they wish. Though, what the consumers don’t know is that by applying for their free rewards program, they are collecting data and constructing analysis to make them into loyal consumers.
At the beginning, the causes of the problem can be classified into three aspects: transferring personal data to others without consumers’ consent, lacking awareness on the protection of privacy and leaking the personal data unintentionally. The leakage of the personal data can be in the form of keeping and transmitting personal data insecurely and then stealing by crackers. There is no controversy on this cause- it is apparently a crime, hence, not discussed in this essay. One common torment of companies is that they are not renowned. Consumer personal information includi...
However, the same personal data is being compromised and eroding privacy. Companies have been getting bolder in their attempts to gather, share and sell data. The latest trend is outsourcing data to third party companies for data processing, which can be done at a lower cost. One of the main problems with this approach is that a lot of very sensitive data is being sent, which could be harmful in the wrong hands. Most companies require their customers to "opt-out" to prevent their data from being shared with a company's affiliates. This process requires the customer to explicitly tell the company not to share their data, which is usually in the form of a web site or a survey sent in the mail. These surveys are often thrown away by consumers, so they don't even realize that they're giving the companies a green light to sell and share their data.
Privacy is the condition where someone personal information can not be documented and be used by others (Parent, 1983). Privacy has been and continues to be a significant issue of concern for both current and prospective electronic commerce customers. The foll...