Lifetime Health And Fitness Essay

5.0 Marketing
Lifetime Health & Fitness’s marketing strategy goal is to remind the target market how working out adds the more years well lived. The more years well lived can be achieved through attending Lifetime Health & Fitness’ group classes or by booking a personal training session. It has decided to market these elements through newspaper advertising, direct mail marketing, internet marketing, sales promotions, promotional events, as well as some unorthodox vehicles of marketing efforts to catch the attention of the fitness centers’ target audience.
5.1 Promotional Tactics and Timing
Lifetime Health & Fitness will be promoting the health benefits and more years well spent by staying healthy and coming to see a personal trainer. The tactics

The signage will be facing highway 99, parking lot, and 24th avenue. According to Prizm5, they describe the target market (55+) as people who drive a lot. Through having this building signage, Lifetime Health & Fitness’ brand will gain attention. Pre-launch
Sidewalk signage Sidewalk Signage will help promote the brand, 7-day free trials, & sales promotions. According to lh signs stats, signage helps consumers enter and adopt a new brand. This provides Lifetime Health & Fitness advertising every day of the year. It is a cost-effective way to market. Pre-launch and put out on street Month 1.
Facebook Page Operating a Facebook page for the brand. Marketing through Facebook for its events (Lifetime Health & Fitness 5km run).
According to Sprout Social’s demographic stats, it states that of online users aged 50-64, 72% of them use Facebook. Considered to use Facebook ads but far too expensive and not worth it, according to Boost Fitness Marketing.
Pre-launch
Website This will be the target market’s access point to see what the Lifetime Health & Fitness offers. There will be a schedule that can be accessed online about the timing of the classes and trainers hours. Additionally, the website will be search engine optimized