A problem that is of personal importance to me is an issue that the Lego Corporation has seemed to have for a while now. Lego, a company that makes little plastic building bricks, has always emphasized the ‘creation’ aspect of their products. Their mission statement, “Inspire and develop the builders of tomorrow, (Mission and Vision)” is testimony to that. Recently, certain sets and themes have been shying away from that mission statement. They have been less about the creation, and more about storylines that can be translated to non-Lego merchandise. As a fan, I view this as a problem that strikes not at the facade of Lego, but one that hits close to the core of what makes Lego Lego. The Lego of yesteryear had simple sets, using few bricks …show more content…
Most of these themes have a story tied to them that is materialized in various non-Lego Brick merchandise. Because of this odd shift in focus away from the set and to the story, the whole experience just feels scripted, as shown with Legend of Chima set #70224, which in the description says: “Sir Fangar’s Saber-tooth army seems unstoppable as it freezes the kingdom of Chima and steals all the CHI. Team up with the elite Tiger warriors to launch a roaring counter-attack with their mighty Mobile Command vehicle! (Tiger’s Mobile Command)” There is a blatant move from letting builders decide their own story to telling the builder how to play with the set through the use of super-specific product descriptions. This choice goes against Lego’s main ideas of creativity, and it shows, as all their original play themes nowadays include some aspect of forcing …show more content…
The most extreme route would involve toning down heavily on the non-set merchandising, re-evaluating the core values, and making new sets that blend old open-endedness and new construction. However, I respect Lego as a company, and I certainly do not wish to cause harm to their profits and as such this is not the ideal route. So if Lego cannot easily revert to their old business model without a lot of shuffling, something else might need to happen. Perhaps they make their theme design less story-based, and any stories don’t bind to any individual set. This would allow them to continue theme-based merchandising, but let builders make their own stories. Perhaps Lego does what they did for their Bionicle theme, where the story is there, and it is bound to the characters and their interactions, but the sets themselves are merely figures, not story instances, and the storywriting itself is mature and not just a bunch of click-bait aimed at 6 to 8 year
The history behind Lego’s is an interesting story of how they came to be. The Lego was a great idea. The Lego is a fun, imaginative, creative, and educational toy! The story behind these amazing toys is interesting! The Lego goes way back to the great depression too! These bricks are cool to play with!
The educational and artistic importance Lego has been long-lasting from generation to generation. In the beginning of 1930’s until now, LEGO bricks has been the driving force of self-imagination and expression for multiple people around the world. It has given a voice to kids, adults, innovation and technology. Generation after generation, LEGO advances forward, yet keeps its core values intact as a family company. Lego is an essential element of toy culture and unlimited boundaries of mufti media and education in the 21st century culture.
The Lego Movie is the story of a complete and utter dystopia but everybody does not know it. When Lord Business pretends to give them taco Tuesday as a form of gift or propaganda, he actually intends to glue them all in one place using the kragle (krazy glue with letters wiped off the tube). When he tries to do this, he is stopped by a simple minded construction worker, who at an earlier date has accidentally found the piece of resistance and learnt how to be a master builder. Through this confrontation will Lord Business rule over the world or will Emmet be able to save his home from being destroyed.
Lego kits can be used in different businesses and organisations like offices, car parks, arcades and banks.
Total sales revenue of the different products the corporation offers are recorded jointly for one single income statement. When considering the impact LEGO Friends has had on the overall growth of the corporation, one must consider the actual sizeable contribution it could have potentially made in respect to the sheer number of available theme lines the company offers. However, despite the line only being a fraction of the available products, in 2012 it was the fourth top-selling line overall (behind City, Star Wars, and Ninjago) and the second most successful new release of the year out of a total of 15, which together contribute to more than 60% of the company’s profit.15 Therefore, by analysing general revenue and income one could get a
Mattel’s biggest challenge is the inability to adapt their marketing strategy and products to accommodate the constantly changing technological and socioeconomic trends (Ferrell & Hartline, 2014). Since the
Through studying the entire retail toy industry, we have been able to understand the complexity of the industry in which Toys "R" Us operates. Upon completion of the analysis, we realized that the industry is growing stably, in both size and dollar vallue, and has reached a mature market stage. In order to lead to future success, companies in this industry have no choice but to compete on new technology, innovation, cost, and global expansion.
In his attempt to dethrone the corruption of conformity in his hometown, Emmet and his team will utilize their individual gifts and abilities to take down Lord Business and set free the realm of Bricksburg. This is similar to a concept that Paul refers to in his letter to the Corinthians concerning the body of Christ. In 1 Corinthians 12:18-20, “But as it is, God arranged the members in the body, each one of them, as he chose. If all were a single member, where would the body be? As it is, there are many parts, yet one body.” (ESV) Emmet and, by extension, the central theme of the Lego Movie desires to communicate that the things that make individuals different from each other is what makes them important and valuable to society. Creativity and imagination, in this way, becomes the opposite of conformity. The Lego Movie clearly and innovatively communicates that individuals are not just identical cogs in a monotonous machine; rather they are unique and equally important pieces in an intricate
Conformity is especially prevalent in The Lego Movie because it plays on the fact that, while Legos can be used with creativity, they are generally very instruction oriented (e.g. instruction booklets for every lego set). As stated by Joel Arnold, an NPR movie reviewer, “there's an instruction manual for everything, and Emmet eats, watches and says exactly what he's supposed to. The instructions say that's how you fit in, make friends, lead a happy life”. While obviously, this is exaggerated conformity, the conformity seen among the Lego construction workers in the beginning of the film is somewhat realistic, and can be compared to conformity found in any workplace or
of the sessions familiar to put their client at ease. As discussed previously, impairment in social functioning causes difficulty in communication which is necessary in typical counseling interventions. According to Woods, Mahdavi, and Ryan (2013), Lego therapy, a type of play therapy, is highly effective in improving social skills between pairs or small groups of children aged 6-11. Legos are an appealing toy to children with ASD as they are a methodical and predictable toy that are easy to control. Therapists are also faced with the difficulty of ASD children regulating emotions and behavior, which is often a typical reason parents seek therapy for their child in the first place (Samson, Hardan, Lee, Phillips, & Gross, 2015). It is encouraging
Build-A-Bear Workshop was an American toy retailer, which was founded by Maxine Clark in 1996 in St. Louis, Missouri. Build-A-Bear Workshop main served teddy beard and other stuffed animals, and accessories for teddy bears and other stuffed animals. According to professor Eisner, Korn, Baugher, and graduate student Vojtkova (2011), “Build-A-Bear Workshop was founded 13 years ago on a simple but powerful idea: to create a successful company with heart” (p. C259). In order to differentiate itself from other toy producers, Build-A-Bear Workshop served customers with interactive experience by “allowing its customers to make, personalize and customize stuffed animals od their choosing” (p. C262). As professor Eisner et al. (2011) concluded, “the company (Build-A-Bear) differentiated itself from the competition with marketing initiatives that facilitated stronger connections with its customers” (p. C262) In addition, Build-A-Bear Workshop exercised its focus strategy by narrowing its product lines. Build-A-Bear Workshop earned a big success in the past decades.
which is made by the girl. Lego is trying to highlight that a building toy cannot only be
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
... wouldn’t change the way the toys are made, but I would change the placement of them. It would give children the opportunity to play with whatever they like.
The Lego Movie is an animated film written and directed by Phil Lord and Christopher Miller. This movie is about an ordinary Lego mini-figure named Emmet, who is mistaken for an extraordinary master builder and expected to save the world. Everything changes when Emmet finds the Piece of Resistance which makes him the chosen one called “The Special.” Lord Business who is also the President plans to use the Kragle to freeze the universe perfectly in place so that the individual actions and machinations of society no longer go against his plan. Emmet teams up with his teammates to take down Lord Business plan and to save the world. At the end of the movie, Emmet convinces Lord Business that he does not have to be the bad guy and he could also