Case Study: The Lego Group

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The LEGO Group took multiple key areas into consideration when making the decision to outsource their product. First, LEGO took into consideration that they urgently needed to make transformations in all major areas of the supply chain, before they could decide whether or not to outsource. The company came to the conclusion that they needed to simplify the LEGO sets. A LEGO senior director even noted that, “This excessive complexity of shapes and colors of LEGO elements that was coming from the development was badly hitting the supply chain.” The over complexity of their product had caused a significantly high raise in costs, so before they could decide on outsourcing the product they needed to lower cost and simply product design. By doing so, the company would be prepared for new scenarios of the newly outsourced production set up. In addition to simplifying the LEGO Design while lowering cost, LEGO also took into serious consideration in the decision to outsource was …show more content…

Lego’s main issue begins when they decide to produce several types of custom products. Although, the custom products give the customers a variety to choose from, it actually serves the company more harm than good. Custom products require higher cost and the use of more suppliers. This is where the flexibility and coordination sufferers. Lego had numerous amounts of suppliers across the globe. The vast amount of suppliers made managing and keeping track of products very difficult. If the products were standardized then Lego would be able to cut down on most of their suppliers. Not only will cutting down on suppliers decrease total cost but it will also improve the line of communication. Coordinating the supply chain will be much easier with fewer components. Tracking and documenting products will be fluid and communication will be more

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