Lance Armstrong Foundation Case Study

The LIVESTRONG Foundation, formerly known as the Lance Armstrong Foundation, founded by Lance Armstrong, seven-time Tour de France winner and metastatic testicular cancer survivor, helps people living with cancer to connect with the services they need and advocates for cancer research across the globe (Korth, 2005). I chose to write about this foundation because of my own cancer diagnosis in 2010. Having received a copy of LIVESTRONG Guidebook Planner And Journal from a friend as a gift upon my diagnosis, I found its guidance and resources an invaluable source of encouragement throughout my cancer journey. However, despite the immeasurable good that the foundation has done in the cancer community, the issue of integrity in its leadership was most definitely called into question with the allegations and subsequent admission of guilt by its founder, Lance Armstrong, in regard to performance doping. While Armstrong withdrew from leadership, even prior to his public admission, the foundation has continued to suffer

When he was diagnosed in 1996, his access to resources and guidance for navigating the medical, physical, and emotional tolls he would face on his journey was limited. Information existed, but it took effort, at a trying time, to find the help that he needed (MedlinePlus, 2006). With the support of his mother, close friends, and nurse, he was able to research, get a second opinion, and find the hope to keep going. It is that hope that motivated him to start the Lance Armstrong Foundation, and to, in the words of his doctor, Dr. Craig Nichols, “continue to fulfill the obligation of the cured by leading a grassroots movement to reduce incidence, increase survival and offer each person with cancer the opportunity to live their life on their own terms” (MedlinePlus,