Kudler Fine Foods: Sustaining a Competitive Advantage

Better Essays
Kudler Fine Foods is an epicurean grocery store for the connoisseur in which noteworthy growth with a focal point on increasing revenue, advancement concerning the effectiveness of operations, and shortening the consumer acquisition cycle is Kudler’s main objectives. Enclosed in this term paper is the significance of marketing research pertaining to the expansion of Kudler Fine Food's marketing line of attack and identification of the regions in which Kudler calls for additional market research is necessary. In addition, a comprehensive analysis concerning the value of competitive intelligence and breakdown with relation to the improvement of Kudler Fine Foods marketing strategy and tactics is scrutinized.

Marketing Research

Market research is an essential function in all aspects of a business’s approach when it relates to growth and diversification. In view of the fact that Kudler Fine Foods is increasing its services it then needs to be familiar with its competitors. Thus, market research continuously aids in shaping Kudler’s brand position in an effort to stay ahead of their competition. Moreover, market research assists Kudler’s with identifying their current and desired market share. Therefore, Kudler Fine Foods will have the ability to recognize the areas in which they are more powerful then their rivals. As a result, Kudler can hone these influential areas and implement a superlative strategy in an attempt to stay ahead of the competition. Furthermore, marketing research will make available prominent conditions with reference to the target market, consumer opinions, and competitive state of affairs. What is more, the purchaser necessities and needs will be addressed, and supply concrete signs on the subject of the market...

... middle of paper ...

...g what, where, why, and how they will use up marketing monies in an effort to retain and attract new customers. Therefore, when Kudler settles on the most outstanding components within their marketing research that suits the Kudler Company then they will continue to be a leader in the epicurean food industry.


Perreault, W. D., Cannon, J. P., & McCarthy, E. J. Jr. (2009). Basic marketing: A marketing strategy planning approach (17th ed.). New York, NY: McGraw Hill.

Kudler Intranet Marketing Overview: Retrieved from UOP esource link

Kotler, P. & Keller, K. L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall.

Armstrong, G. & Kotler, P. (2009). Marketing: An introduction (9th ed.). Upper Saddle River, NJ: Pearson Education.
Get Access