Keurig Case Study Answers

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Recommended: Case Analysis 2 Keurig

Finally, my views have changed since the beginning of the term when I initially answered the question of how I would have direction Keurig and why I chose to stand by such claims. The first time I approached this situation, I answered with the overall mindset that is very similar to Friedman in the aspect that the one and only one social responsibility the business has is to use its resources in order to increase profits. Therefore, in my initial mindset, that was all that mattered. I described how the company should be mainly focused on the profits of the company and then worry about the “more current trends” of society as an afterthought – this was when I implied that caring for the environment was a trend that swept across society. However,

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