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Research study on coffeeshops
Research study on coffeeshops
Keurig business analysis
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Keurig’s Three-In-One Coffee Machine Keurig is a common household name in this generation. In a world where people depend on coffee for survival, Keurig is there to supply everyone with expert coffee machines. As many people know, Keurig specializes in coffee makers and accessories. For my product innovation, I chose to make a product line extension from their coffee making sector. My new and improved coffee maker will be equipped with the abilities to roast raw coffee beans, grind them up, and brew them into a delicious cup of coffee. Currently Keurig does not offer a machine that roasts beans, grinds them, and brews them all in the same machine. This product would be something new that the company has never offered before. In regards to …show more content…
Keurig doesn’t offer many products that don’t correspond to the Keurig coffee machines. Keurig is a company that specializes in coffee brewers and their accessories. A few of Keurig’s coffee machines that they offer are the K55, K575, Keurig platinum, and a variety of Single-Serve K cup machines. In addition to these coffee machines, Keurig produces their specialized K-cups for their single-serve machines. The new three-in-one coffee machine fits well into the company’s product mix of coffee brewers and accessories. It will be a nice addition to the mix that contributes something new for the company. I expect this product to encourage Keurig’s loyal customers to try something new, and to encourage other coffee lovers to try the experience that many others have not had the opportunity to …show more content…
This product is built for consumers that enjoy roasting their own coffee. Some of these consumers could be parents or workers who wake up early, college students, and any coffee connoisseur. Consumers will view this product ‘new’ because it is different than anything else Keurig has produced before. The required learning for this product will be semi-extensive, between the dynamically continuous innovation and the discontinuous innovation. Because the consumer will place the product in between these two categories, the learning won’t be too different than previous coffee machines, but it will take time for consumers to learn how to roast the beans and grind the beans to their desired taste. I believe with detailed instructions and a detailed video outlining how to operate the machine will be enough for consumers to learn how to run the coffee brewer. The three-in-one Keurig roasting, grinding, and brewing machine will be a great addition to the company. It’s innovated design and improved brewing process distinguishes this coffee machine from their competitors. This machine will be one of a kind for the Keurig company and with its reduced price, it will encourage their customers to try something new. It is intended for this product to be a shopping product that the consumers value and make careful decisions upon purchasing the
Geoff Herzog is the product manager for coffee development at Kraft Foods Canada. After reviewing successful results of single-serve coffee pod systems, he wondered whether it would be successful in other areas. It was July 6, 2004, and Herzog had just learned that Kraft Foods North America was planning an aggressive launch of coffee pods in the United States. He then had only a month to decide whether or not the company should proceed with a simultaneous launch in Canada, or await the U.S. results.
Coffee lab environment: The theme of the coffee bar is more like an island, which allows customers to walk around and interact directly and indirectly with baristas. The interactive which also allows customers to express their thoughts, needs, and expressions about the coffee lab. This can bring up to an improvement of the overall coffee lab. It creates inviting environment for its
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Green Mountain Coffee Roasters initially got started in 1981 as a small café in Waitsfield Vermont and united with Keurig later in 2006. The company produces specialty coffee as well as coffee makers with the help of Keurig whom produces single-cup coffee and tea makers; it is now among their product list. The company roasts 100% Arabica type of coffee transforming it into more than a hundred different coffee products available for selection. Green Mountain Coffee Roasters and Keurig coffee no longer retains ownership of the original café. However, the company still has its headquarters situated in Waitsfield Vermont on a vase land of about 90,000 square feet. (8,400 square meters). The company also prides on having other regional centers which are located in various cities including: Upstate New York, Washington, Maine, Massachusetts and Connecticut. According to the case study, “Exhibit 6 shows the net sales and growth in reference to the year 2008, 2009 and 2010” (C36 in the book, [Dess et al, 2012]). From that data, we can see how the company has developed. The rest of the 2010 annual report also helps in examining the performance of the company which can be seen in Exhibits 3, 4 and 5.
If you look at the key industry margins and compare them to Keurig Green Mountain, they display the financial strength of Keurig Green Mountain. They are well above average and proposing to construct a 500,000 square foot $18.5 million production and distribution plant in Ethiopia is sound. Keurig Green Mountain has the cash flow and resources and free from any legal or ethical restraints. They anticipate breaking ground in the fourth quarter of 2016 and will deploy a leadership team from their Vermont headquarter.
Keurig Green Mountain is the market leader in single-cup coffee, but face the challenge of rebounding from a challenging year. Their financial strength and market position along with the goals of reducing costs and increasing sales make now an ideal time to grow.
The founders of Keurig Inc. created the company to develop an innovative technique which allows customers to brew one perfect cup of gourmet coffee at a time. In this case, the CEO Nick Lazaris along with the other leaders of Keurig Inc. must determine how to successfully enter the at-home-market for use at customers’ homes, while maintaining a healthy relationship with Green Mountain Coffee Roasters, Inc. (GMCR) and Van Houtte. GMCR and Van Houtte are two of the company’s main roaster partners that own a 70% stake in Keurig, so they want the business to succeed but are a little apprehensive about the company’s marketing and pricing strategies.
The first thing to look out for is what type of coffee maker we want. Capsule coffee makers are very fashionable. Its advantages: The doses that can be found in any supermarket have different flavors and types of coffee, so the buyer can enjoy the coffee he wants and also make
As we begin the year 2016, the reality is that most of those coffee makers are now Keurigs, individually pod-brewing machines. These machines use a plastic pod for every cup of coffee that they make. Exact numbers are hard to come by, but it’s estimated that in 2011, about 5 billion K-Cups were sold (A., 2012). Some have even said that enough K-Cups were sold in 2014, that if they were stacked end on end, they would circle the Earth 10.5 times! These pods are made of a plastic that is not biodegradable, and they are not reusable either.
The Coffee Palace is a specialty beverage retailer. The Coffee store uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time efficient way. The Coffee Palace will be offering its patrons the finest hot and cold beverages, specializing in specialty coffees and other custom drinks. In addition the new store will offer soft drinks, and other confections. Moreover the Coffee store will add beverages such as hot chocolate, frozen coffee among others.
Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),
If you are one of those individuals who just cannot make it through their day without their favorite blend of coffee or tea then you may have probably already heard about K-cups. Although relatively new in the market, k-cups have seen an exponential burst in demand and with good reason too. They simply make life much easier for coffee and tea fanatics. If you still haven't heard about coffee K-cups then it is still not too late as it is a furiously emerging trend. Coffee K-cups are plastic cups produced with a coffee filter embedded within them.
Dunkin cups is a food service business that serves snacks and drinks in a food cart that is consumed in take-away or consumed within the premises. It falls under Section I - accommodations and food service activities, division 56 – food and beverages service activities, group 561, class 5610 – restaurants and mobile food service activities of the 2009 Philippine Standard Industrial Classification (PSIC). The section includes complete meals and drinks fit for immediate consumption, whether in traditional restaurants, self-service or take-away restaurants, whether as permanent or temporary stands with or without seating.
Instant coffee, or soluble coffee, which is a beverage in liquid form made from coffee and can be soon reconstituted by adding water, has been a popular product for decades (Allwords, n.d.). People has gradually become so used to drinking instant coffee that some even did not know what the fresh-brewed coffee tastes like which was found as a result of tastes tests made by at least one manufacturer (Stacey, Blachford & Cengage, 2002). It would seem that the innovation of instant coffee could make a considerable contribution to economy and people's daily life. The aim of this essay is to analyze the innovation of instant coffee. It will firstly examine the history of coffee which is the origin of instant coffee, how the invention of instant coffee was generated. Secondly, it would explain the history and development of its innovations and discuss the change type of instant coffee innovations. After that, it is likely to discuss the uncertainty and risk calculation of instant coffee during the innovation process of instant coffee and also the competition. Then, it will examine the stakeholder analysis of the innovation of instant coffee and explain how instant coffee was spread to the whole world. Finally, it is likely to analyze the economic and social contributions of instant coffee and the future development of instant coffee would be discussed.
As we know, Starbucks has made a name for itself making and selling coffee and specialty coffee drinks. It has made its biggest impression by becoming the espresso expert and public educator of how to make the perfect espresso; "Roasters" of the company are trained for one year.