Keeping Up With The Kardashians

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An exclusive glimpse into the scandalous and luxurious lives of Los Angeles’ most notoriously famous family, the Kardashians. A fresh documented celebrity series that will be synonymous with fashion, glamour, and beauty. The series, Keeping Up with the Kardashians, abbreviated KUWTK, will concentrate on the lives of the sisters Kim, Kourtney, Khloe, Kendall, and Kylie. The cameras will follow the Kardashian sisters, as they navigate through their dysfunctional relationships, family drama, and disastrous marriages. The Kardashians will take us into the most intimate aspects of their lives, in a raw and authentic fashion. The series will begin with the aftermath of Kim’s at home sex tape with Ray J, Kourtney’s boyfriend being spotted with another …show more content…

The series would benefit from a sizzle reel rather than a concept reel because we will be using actual footage instead of easily acquired generic footage, which would then lack the sense of how dynamic this family is. The sizzle reel is also more engaging than a PowerPoint presentation deck, which would be like a lecture rather than a compelling strategy to get buyers excited for the show. A Presentation (shot but non-airable) may be effective as well, because it is a bit longer around 5-15 minutes, which will give the time to really show the look and the feel of the series, but the only con is that it is more expensive. The casting reel will be footage that will be an edited into a video between 1-5 minutes long with a compilation of all the Kardashian sisters quickly describing their lives and then cutting into the drama and tabloids each one of them is a part of, to show their ability to hold more than enough intrigue for one …show more content…

The main selling point of the series is that the star will be Kim Kardashian. This is a marketable element because her and her family already have a fan base. The series could possibly use the same director as one of the Real Housewives show. Some possible sponsors could be any beauty or weight loss brand. Finding a sponsors that will not compete or endanger any current sponsors already present at the desired network is very important. Pitching a show is the art of walking into a room filled with a few business executives and advising them to invest in producing ten episodes of KUWTK. In this sales meeting this is the only opportunity to get the buyers excited enough about this product to actually want to make this idea a reality. The marketing hook is “Try to keep up with us in a dash.” The hook is a play on words with the title, as well as their last name. This will leave to the audience intrigued in what craziness will unfold in the next

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