Jp Morgan Chase Essay

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Running head: JP MORGAN CHASE AND CO 1 JP MORGAN CHASE AND CO 5

JP Morgan Chase and Co.
Hieu Le
Columbia Southern University

JP Morgan Chase and Co. The banking industry is the most lucrative, and profitable business in the financial market, which accounts for almost $1.3 trillion dollars in revenues. As the 6th world largest bank in the world with more than $2.45 trillion dollars in assets (Bankrate, 2016). Equally, J.P Morgan Chase leverages its capital effectively by issuing credit cards, residential commercial lending, reviving its technological infrastructure, and other …show more content…

This structural management contributes to unpleasant circumstances to the firm include after-hour workloads, and unexpected trading losses, especially the London Whale case. In 2012, Bruno Iksil, also known as the London Whale, had made the most critical trading loss in the amount of $2 billion dollars. As a result, the U.S regulators argued that J.P Morgan Chase did not have a sufficient trading management in their investment division, which led to the massive trading loss in their history. Similarity, JPM does not have a mission statement that is another critical disadvantage, which leads to lack of management direction in order to achieve their main goals and …show more content…

According to David & David (2015), the checking account has declined from 92% 88% in 2010 and 2011. Equally, the demand of credit card also drop gradually from 78 to 66% accordingly. By knowing this, JPM must implement much-needed strategies and great efforts to win customers and business retentions include free checking account, 0% introducing credit card, offering competitive mortgage fees and rates to spur lending demands. Furthermore, JPM needs to focus on its investment unit to provide great products and services for its clients. Likewise, JPM needs to reform its organizational structure to make the unit perform effectively for internal and external business

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