Jonestown Sociology

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Jonestown Jim Jones and his infamous cult entitled, “The People’s Temple,” holds an interesting value to social psychology. Jonestown is a topic that can relate back to many sociology terms and ideas. Jonestown can be related to social deviance, the effect of American culture on social groups, labelling theory, charismatic authority, and even shows how societal history often repeats itself. American society during the late 60’s-70’s is what led to the creation of Jonestown. Jonestowns downfall provided a lot of insight to the American public of how society needed to change, proving that the deaths of about 900 people weren’t for nothing. Social deviance is when people who are faced with social norms either choose to conform or to rebel …show more content…

Charismatic authority is when a leader gains followers simply by the strength of his/her character. Jones was considered to be very enticing for women and a very good role model for men. As opposed to the norms of other social groups, charismatic authoritarians were not leaders based on a written law but by the will of the people who serve him. Because charismatic leaders are not linked to tradition, they are a danger to established groups due to their lack of care for legal authorities. By blindly following a leader like Jones, who was a master of manipulation, members were not aware of the damage they were doing by the order of Jones. Charismatic authoritarians gain loyal followers more easily than law written organizations, for the people follow charismatic authoritarians by their own free will rather than requirement. Being a large group formed outside of written laws instantly deviates it from other established groups. Because of Jones magnetic pull he was able to convince his group members that everything they were doing including the mass suicide were for the greater good. Having an icon tell you that you’re doing something for the greater good desensitizes you to the task you were asked to perform. An example of this is that the majority of the members viewed the suicide as a ‘sacrificial’ act for American society. Charismatic leaders are dangerous in that …show more content…

This relates to the great California genocide because once the U.S. Government (a superior to the common people) labeled native americans as savages the public started viewing them as savages. Labels helped the neighbors of these fallen Native Americans to become unassociated with them as beings making it easier to kill them. Labels can work both ways, positive and negative. Positive labeling is how Jim Jones calls his group saints and praised them for the work they were doing. Because they viewed Jim Jones as a god like figure, they believed him when he said they were doing good. This is how most members were okay with the idea of a mass

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