John Stumpf's Wells Fargo

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Wells Fargo CEO John Stumpf appeared on Jim Cramer's "Mad Money" to address the major scandal currently entangling his company. The goal of this national TV appearance was to appear confident and unafraid to tackle the challenges facing his company. Furthermore, appearing on a mainstream investing show like Mad Money targets Wells Fargo consumers more effectively. The Wells Fargo customers who are watching an investing show are the ones that are highly interested in the investing industry, and therefore the firm they use. This is a smart move by Stumpf because he is only addressing the people who probably already know about the scandal. If he were to appear on a general news program such as "The Situation Room," he would unnecessarily

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