John Leonard Vs Pepsico Essay

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Advertisement companies are created to make a strong emotional appeal and to persuade people to buy different goods and services. Marketing specialists and advertisers use different methods to gain popularity for goods they advertise. Unfortunately, they often manipulate facts and present wrong information in order to attract public attention and gain extra profit. John Leonard vs PepsiCo suitcase is notable became it became a vivid illustration of the wrong information presented during the advertisement company. In 1996 John Leonard issued a case against the PepsiCo company because it refused to exchange his points for a Harrier Jet. John watched the advertisement Pepsi had on TV and heard about a Harrier Jet, which could presented …show more content…

7th of the following year, Leonard sent 15 Pepsi Points, an order form with the words “1 Harrier Jet” written in the item description, and a cheque for $700,008.50 ($699,998.50 for the remaining 6,999,985 points and $10 for shipping and handling) to the required address and waited” …show more content…

The company did not take the letter seriously. They sent back an answer, which said that jet was showed only in advertising goals and they were not going to give it to Leonard. As an excuse, they sent a lot of free coupons to him. John Leonard was not going to give up. Later in the interview he underlined, that after watching an advertisement, he started feeling like a part of “Generation Pepsi” and started believing that he could get a Jet if followed all instruction and collected the necessary amount of points. Sincerity of his words gives reasons to feel doubts. They could be used as an informational weapon for the future court process. John Leonard hired advocates and started a court process against PepsiCo. The next letter to the company was composed by his attorneys. It sounded as “Your letter of May 7, 1996 is totally unacceptable. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new

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