Ladbrokes runs into trouble with Iron Man focused email
Ladbrokes have always enjoyed skirting the close to the edge when it comes to advertising, with its latest efforts actually coming back to bite the company. The email campaign that has caused controversy centres on the usage of the image of iconic comic book character Iron Man. What was stated in the email was the following tagline, “Enjoy this exclusive Ladbrokes welcome offer with Iron Man 3”. While this appears to be innocuous enough on the surface, it seems that some people raised concerns that the advert would appeal to children. Stepping in to resolve the issue, the ASA produced a report on the advert, addressing its legality.
As the complaint reached the Advertising Standards Authority (ASA), Ladbrokes have jumped to the defence of the email, stating that the image used was “adult-themed”. They argued that it was nothing more than a pop culture reference; they also referenced the fact that Iron Man himself is actually an adult. Sadly for Ladbrokes, it seems that such arguments fell on deaf ears. Following an investigation, the ASA upheld a ruling that stated that they believed the advert might carry appeal with minors. They stated in an official report, “We considered those younger children were likely to be the primary audience for Iron
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We are ‘locked-in’ future growth with important new licensees signed and significant contracts renewed. Seven of our top 10 licensees are now on contracts which have at least three years remaining and our pipeline of new licensees and structured agreements remains strong.” He also spoke on how Playtech plans to continue to reward investors, “Due to the strength of its balance sheet and its continuing cash generation, Playtech is in a position to return capital to shareholders with no impact on its ability to make
soooo i need desperate editing help. i need to have a good transition between my intro paragraph and the one where i dive into the story of melusine. i can't figure out how to do this. also, could you please look at melusine's story and it's tense. i need to fix it and i think i did but i don't know...it seems off. one of the comments on my draft was to stay within "the same tense as story."
Wisps of burnt-out curtains drape over shattered window frames, fluttering helplessly like a bird with injured wings. Pieces of wood collapse snapping once they hit the ground. Smoke swirls around in the wind. No sound can be heard except for the occasional sobs escaping the chapped lips of people visiting what is left of their homes. The once busy city of Amsterdam is now nothing but a city of forgotten souls. In 1942, the Franks and the Van Daans moved into a warehouse located in Amsterdam to escape the perilous world outside, where the Holocaust was taking place. Jews like the Franks and the Van Daans had their rights taken away from them. The Gestapo, the police working for the Nazis, rounded up people to be sent to concentration camps, where people worked to death. Margot Frank was one of them. Many Jews had to leave the country to escape, while the two families, and later on a man named Dussel, lived on the top floor of the warehouse called the Secret Annex. Living in such a small space and having sparse food with so many people was not easy. On weekdays, not a noise was to be made otherwise the workmen below would hear them. Food and other items had to be brought in by Miep and Mr. Kraler, who risked their lives to help the members of the Secret Annex. To keep herself company, Anne Frank wrote in her diary almost every day. Later on, her diary was published, and two authors decided that they would write a play based on the published diary, named The Diary of Anne Frank. Goodrich and Hackett created memorable characters in their play. Among these people, Otto Frank stood out, who emerged as a good leader because he put himself before others, made rough decisions when problems rose, and stayed positive and optimistic even dur...
The Marvel Cinematic Universe is full of elusive, charismatic and heroic characters. Marvel has grossed billions of dollars in making family friendly movies for all to enjoy, However, a year ago, production for Marvel's most adult, foul mouthed superhero changed that. Deadpool is perhaps one of the most advertised movies to date, drawing the attention of everyone around the world, even those who essentially don't know who the hero is. Deadpool has become more and more prominent in the MCU as of late, due to a steady stream of social media ads that increase the characters fanbase. Deadpool himself didn't catch the attention of moviegoers,
This commercial uses several of the qualities of modern advertisement outlined by James B. Twitchell (1996). The most obvious quality that is employed by this advertisement is the use of the profane. The advertisement not only includes actually profanity with Aubrey cursing and calling out the marketing developers on their questionable choices, it also uses profane humor by poking fun at itself and the idea of a marketing conglomerate throughout the entire commercial. The use of profane
Darabot, Frank and Stephen King (1993) Rita Hayworth & Shawshank Redemption: Screenplay. Netflix.com Viewed 4/7/14
Have you ever been to a horse race? Seeing the riders give their horses a pat and an apple after the race, people cheering for their horse as it runs rapidly to the finish line? Seems like a great time. But what happens to those horses after they are done their race. What happens to the people who gambled their family’s lives savings. All horse racing should be shut down due to the well being of the horses, the effects of gambling, and the lack of interest.
Every company that has a product to sell wants to have their advertisements grab the attention of the potential buyer. Companies today are competing at high levels to come up with the advertisements that will be flashy and aggressive so consumers will become interested in their product. However, a commercial or an ad might not get the initial point across or cause many viewers to be confused when they see them. Sometimes, what the company is trying to do might offend people. Ethical lines may be walked upon so that the strong points can be presented to the consumer.
Gambling in this society is an addictive thing. Gambling can be a fun thing but most people who gamble become very addicted. If the government talk to people about how gambling could help the world in positive ways they could have a better outcome on gambling. Casinos have been involved with numerous donations to schools in the state of Alabama. Casinos still have downfalls because gambling in the casinos could help in good ways and also bad ways. Gambling helps citizens by issuing out jobs in Alabama. Economic Development and employment is the reason why gambling should have the permission to be legal in all states.
Gambling has been an activity that has been around many states for a while. People like to gamble to test their luck and hopefully get lucky enough to win a prize. Nowadays you don 't have to go to the casino to test your luck, at majority of grocery stores they offer the ability to buy scratch off ticket and or play the powerball. Many people gamble to have fun, as well as, have a good time, but there are others that gambling becomes an addiction that is hard to control. The odds of winning are less favorable than the odds of losing. According to Jost, “lotteries in 43 states” as well as, DC “collectively” made “18 billion in revenue for the state,” along with the “local government.” (Jost,525) The lottery is a great investment for many states and the local government. Something that everyone has to be aware of is that the the lottery will always make a profit. Someone might get lucky enough to win 100 dollars, while 2 other people loss 100 dollars each. The big picture is that nobody is going to invest in a company that is not going to
Attention is first drawn to the two figures in the advert, one man and one boy. The relationship between the two will be investigated later, but it is assumed that this advert, by only featuring two male figures, is targeted at men.
How can someone become so addicted to throwing their money away when they are already broke? This seems like an unreasonable question that is asked too often. Gambling becomes an addiction when it interferes with the regular lifestyle of someone or those close to him or her. Jeanne Seaga, Ph.D., Melinda Smith, M.A., and Lawrence Robinson say a gambler will withdraw from loved ones, sneak around, lie, and borrow or even steal money. Many people know of someone who gambles at a casino that does not know when to quit. It is easy to keep putting money into a slot machine to try and make back the difference lost. Gambling can potentially become dangerous, leading to family issues and financial breakdowns. Luckily, there are solutions to gambling that can mend broken relationships and bring a balanced income back into the picture for recovering addicts.
The gambler’s fallacy is defined as an (incorrect) belief in negative autocorrelation of a non-autocorrelated random sequence.1 For example, individuals who believe in the gambler’s fallacy believe that after three red numbers appearing on the roulette wheel, a black number is “due,” that is, is more likely to appear than a red number ( SUNDALI & CROSON, 2006).
How many of us in our busy lives stop and really examine the countless advertisements placed in front of us? Being something available to all students for viewing, the communication employed by the advertisement is cunning and deceptive. The appeal to ethics in the Ben and Jerry's "brownies that do good" advertisement is simple tactic to distract the viewer. David Wall in "It Is and It Isn't" refers to this as a social assumption which builds off of cultural expectations. There are countless concealed messages and symbols within the Ben and Jerry's advertisement that contain these social assumptions and require closer examination of content.
Just how far should advertisers go to sell a product? Individuals are reminded that a new age in advertising has emerged when Britney Spears and Victoria's Secret model Tricia Helfer grace the cover of Forbes, a traditionally mature financial magazine. However, as any good advertiser knows, sex sells; all people need to do is look at a newsstand or magazine rack. But while it sells, it also offends as the promiscuous use of sexual images in advertising rubs many consumers the wrong way. The current increase of sexually explicit advertising, while increasing sales, has many detrimental effects on society. New regulations or other forms of control need to be implemented to protect children and others who are defenseless against the war to win consumers.
Equestrian Riding, also known as horseback riding is a sport. Some people may argue that is not because they think the horse is doing all of the work. However that is not true. People do not realize that it takes a lot of to ride a horse and the rider does a lot of work as well and its good exercise too.