Internet Marketing Plan

Contents Page 3

Situation 3 4

Strategy 5

Tactics (Marketing Mix for Pure France) 6

Control (Performance measures) 8

Customer reach, loyalty and retention (E-CRM) 8 9

Traffic building: on-site and off-site (SEO, SEM) 10

Summary recommendations 11

Bibliography 12


Pure France is the commercial trading name Atkins and Jones limited, a fully registered company incorporated in Ireland. They offer property management services in France through their website (, but they count with a short budget and few ideas of how expand the business. After running an analysis of their current website we will propose an e-marketing plan for improving their presence on Internet, generate more traffic to their website and convert this traffic into revenues.

Situation analysis:

The model I chose the first for the analysis is the SOST...

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• Montblanc Retreats. Website. Retrieved 06/01/2013

• eMarketing eXellence: Planning and Optimizing your digital Marketing. Chaffey, David and PR Smith. (2008). 3rd Edition.

• Digital Marketing: Strategy, Implementation and Practice. Dave Chaffey and Fiona Ellis-Chadwick. (2012). 5th Edition.

• The Sales Lion. Website. Retrieved 07/01/2014.

• Nielsen, Jacob. January 1995. Retrieved 03/12/2013. Ten Usability Heuristics.

• SnoStation. Website. Retrieved 09/12/2013.

• SOSTAC Marketing Planning Model Guide. Website. Retrieved 15/12/2012.

• Website. Retrieved 06/12/2013.
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