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Internet Marketing Plan

Contents Page

Introduction...........................................................................................page 3

Situation analysis...................................................................................page 3

Objectives.............................................................................................page 4

Strategy definition.................................................................................page 5

Tactics (Marketing Mix for Pure France)...........................................................page 6

Control (Performance measures)..........................................................page 8

Customer reach, loyalty and retention (E-CRM)....................................page 8

E-tools...................................................................................................page 9

Traffic building: on-site and off-site (SEO, SEM)..................................page 10

Summary recommendations page.......................................................page 11

Bibliography page...............................................................................page 12

Introduction:

Pure France is the commercial trading name Atkins and Jones limited, a fully registered company incorporated in Ireland. They offer property management services in France through their website (www.purefrance.com), but they count with a short budget and few ideas of how expand the business. After running an analysis of their current website we will propose an e-marketing plan for improving their presence on Internet, generate more traffic to their website and convert this traffic into revenues.

Situation analysis:

The model I chose the first for the analysis is the SOST...

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...iography

• Montblanc Retreats. Website. Retrieved 06/01/2013

• eMarketing eXellence: Planning and Optimizing your digital Marketing. Chaffey, David and PR Smith. (2008). 3rd Edition.

• Digital Marketing: Strategy, Implementation and Practice. Dave Chaffey and Fiona Ellis-Chadwick. (2012). 5th Edition.

• The Sales Lion. Website. Retrieved 07/01/2014. http://www.thesaleslion.com/4-reasons-why-internet-cookies-will-rock-your-business%E2%80%99-world/

• Nielsen, Jacob. January 1995. Retrieved 03/12/2013. Ten Usability Heuristics. http://www.useit.com/papers/heuristic/heuristic_list.html

• SnoStation. Website. Retrieved 09/12/2013. http://www.snostation.com

• SOSTAC Marketing Planning Model Guide. Website. Retrieved 15/12/2012. http://www.smartinsights.com/digital-marketing-strategy/sostac-model/

• Alexa.com. Website. Retrieved 06/12/2013. http://www.alexa.com
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