Imagine you are reading a research paper two pages long full of numbers and data. How long will it take you before you see all the numbers jumping around? Would you wish there were some method to deliver the same amount of information, but in an easier and more interesting way? People are likely to digest data easier if there is some kind of pictures or visual elements within the material since ours perceptions are visually constructed. Therefore, lots of businesses, public relations (PR) agents or marketers use infographic to approach their audiences nowadays. Infographic is a visual image which contains charts, bars, diagrams, texts to reflect data and information. Before exploring current uses of infographics, it is important that we look at their history. Pictures, icons and symbols have been engaged in our daily lives to tell stories, share information and build knowledge since very long time ago. It is likely to be the oldest form of communication. According to the book The Power or Infographics: Using Pictures to Communicate and Connect with you Audiences, the first example of infographics date back to the Late Stone Age, more specifically 30,000 BC, when the ancestors began to paint animal portraits on cave walls in the south of France (Smiciklas 8 ). However, not until the 19th century that infographic was recognized and proven to be effective, thanks to Florence Nightingale, an English nurse who put together a stack of bar charts to illustrate the monthly number of causalities and causes of death during the Crimean War to help convince Queen Victoria to improve conditions in military hospitals. Since 1940, infographic were popularized and used for editorial and publications, the Fortune magazine was leader and the most ... ... middle of paper ... ...al Age. 9th ed. Bedford St. Martin’s: Boston, MA, 2014. Print. Krum, Randy. Cool infographics: effective communication with data visualization and design. Somerset, NJ: Wiley, 2013. Print. Lankow, Jason, and Josh Ritchie. Infographics: the power of visual storytelling. Hoboken, NJ: Wiley, 2012. Print McCue, TJ. "BizSugar Offers Curated Small Business Content And Community." Forbes. Forbes Magazine, 3 Jan. 2013. Web. 1 May 2014. . Medina, John. Brain Rules: 12 Principles for Surviving And Thriving At Work, Home, And School. Seattle, WA: Pear Press, 2008.eBook Public Library Collection (EBSCOhost). Web. 30Apr.2014 Smiciklas, Mark. The power of infographics using pictures to communicate and connect with your audiences. Indianapolis, Ind.: Que Pub., 2012. Print.
The effects of color help to understand how audiences may perceive visuals used in business communication. The use of color has become more prevalent in business as the costs of including color graphics has decreased. Color is often used in business communication to represent categories. Some examples would be charts and presentations. A summary of empirical studies on the effects of color by The Program of Research for Investigating Management Information Systems was reviewed in this article. The studies show significant time improvements in business related activities when color was utilized. Also that the use of color improves: recall, search-and-locate tasks, retention, comprehension and decision making (Hoadley, 1990).
In eighteenth century Paris the images on signboards served the purpose of stimulating, amusing and informing through an iconography that was complex enough to engage the great masters of the time.
"The Use of Imagery to Reflect Theme." Pennsylvania Department of Education. Commonwealth of Pennsylvania, n.d. Web. 06 Feb. 2014.
There is no lack of visual aids in this video. The entire video is filled with graphs and animation. The use of graphs alone may not have kept the audience as involved. Each graph is presented and is seemingly linked to next through smooth animations. The graphs are presented in a array of colors. However, the colors aren’t to busy as this may strew viewers away from watching all six minutes. The unique pairing of graphs and animation creates a smooth transition from topic to topic. This allows for the audience to follow the meaning of the video. All graphs are explained through the voice-over and a key is also presented. This allowed for the information to broadcasted to the audience clearly and meaningfully. The simplistic way in which this is done is of great value to understanding of the topic to the audience.
van Wijk, J.J., "Views on Visualization," Visualization and Computer Graphics, IEEE Transactions on , vol.12, no.4, pp.421,432, July-Aug. 2006. Retrieved from http://ieeexplore.ieee.org.uproxy.library.dc.uoit.ca/stamp/stamp.jsp?tp=&arnumber=1634309&isnumber=34266
Hope, Diane S, et al. Visual Rhetoric: A Reader in Communication and American Culture. SAGE Publications, 2008. Print.
A person should be able to describe the monthly costs to operate a business, or talk about a marathon pace a runner ran to break a world record, graphs on a coordinate plane enable people to see the data. Graphs relay information about data in a visual way. If a person read almost any newspaper, especially in the business section, they will probably encounter graphs.
...Visualization Technology: The Potential Impact on Interior Design and its Consumers. International Journal of Consumer Studies , 33 (5), 611-617.
Graphic design is a visual means of expressing ones view or opinion. It is used globally in many different aspects such as advertising, media and artistic freedom. It has taken a global turn as it is a method that is used almost everyday and appears in everyday life such as store merchandising and branding. A main area where graphic design is most overused is in politics where propaganda is used as a subject at its finest. There are many ways it is used to either pursue or detach itself from a political agenda. Many take more on an illustrative role when it comes to expressing how they feel about a certain topic, however it is very common for existing pieces to be used and manipulated to influencing the public to believe in the politicians
An important part of decision making is having a clear understanding of the information used to base decisions from. Charts can be valuable when a need to represent numerical data would benefit communicating information visually. Some of the most important aspects of a good chart are to select the right type of chart (or graph) that can best characterize the data, also, to keep the design simple in order for an audience to easily understand the information.
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
Finally, interaction is key. People live off interaction, and the newest technologies were made to make it easier for designers to make a point, which is why they are based on interaction between the audience and screens. It’s a two ways communication. For example, interactive billboards such as the Nutella jar that throws compliments at you. How can you forget that a Nutella jar once gave you compliments? Digital media has truly found a way to engrave products or ideas in people’s heads in a very fun way.
Graphic designer and typographer Stefan Sagmeister has always had a unique way of viewing the world, therefore has created designs that are both inventive and controversial. He is an Austrian designer, who works in New York but draws his design inspiration while traveling all over the world. While a sense of humor consistently appears in his designs as a frequent motif, Sagmeister is nonetheless very serious about his work. He has created projects in the most diverse and extreme of ways as a form of expression. This report will analyse three of Stefan’s most influential designs, including the motives and messages behind each piece.
Fried, Gregory. "True Pictures." Understanding Rhetoric. A Graphic Guide to Writing. The Basics. Visual Rhetoric. Readings. Ed. Dore Ripley. Pleasant Hill: DVC, 2013. 91-93. Print.
At its most basic level, an infographic is a visual expression of information that is presented in a way that displays the content. Infographics are excellent tools for expressing complex content is a way that is more understandable to people and helps to aid in their comprehension of the material. Unlike images that are used in conjunction with written material,infographics are are presented as stand-alone pieces of information that convey a self-contained