Ideology In The Film 'Nada Too Gentlemen Prefer Blondes'

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They Live manages to indicate a disruption of the prevailing ideology in the form of resistance. Near the end of the film, Nada and Frank stumble along an underground chamber which houses a small concentration of elites and houses a network station where we learn is where the “signal” is transmitting. When they arrive at a hall in the vicinity, they survey the area like they are security guards. In this portion of the film, it is important to notice that we see the same black-and-white-camera establishing shots with select people being concealed as humanoid aliens, especially when Nada and Frank are not wearing the sunglasses. They come across a guide who show them around, thinking that they support the elite’s ideology. The guide leads them to a TV station, in which they force him to reveal the location of the signal. They shoot their way up the TV station and up through the roof to destroy the satellite which is transmitting the signal. However, Frank gets shot before he can reach the roof, and Nada gets shot up by a helicopter guarding the signal, but not before Nada can destroy it. We learn that Holly, a reporter who Nada …show more content…

Even the title itself evokes an ideological connotation. It refers to an ideology based on cultural identity; blondeness was usually a criterion for sexual preference, assumed a racially charged preference, and it was easier for men to objectify. Being a brunette, however was considered an unattractive sexual preference, it represented impurity, much harder for men to objectify, and denoted an expectation that a brunette would only be attractive with someone who is poor and undesirable. However, the film shatters that completely as it progresses. Furthermore, women in this film are redefining their ideological status to the point where men become secondary

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