Hudson’s Bay Company Target Market As a department store, the Bay and its subsidiaries are not exclusive to a specific demographic. This being said, the HBC’s largest consumer base is made up of adult women. While the HBC’s stores do carry men’s apparel, the selection is smaller and largely less promoted. The clothing styles and prices are also geared more towards an adult audience, as compared to the cheaper and more casual products designed for teens and young adults. The home appliances sold by the Bay and Home Outfitters are also bought mainly by homeowners, which is an adult audience. Despite being more popular among an older audience, the Bay does seem to be reaching out to the younger generation in its advertising. The HBC is also …show more content…
This would mean that shareholders could buy more shares of the company, ultimately creating more capital. Since the shareholders are considered part owners of the company, they take some of the income when the company is doing well, and lose some of their investment when it is not. This means little risk for the company, as it does not need to pay interest to shareholders. However, if the business does grow, a large portion of its growth will go to its shareholders, since they own portions of the company. Also, if a business is already public and issues new shares, this causes share dilution. This means that, by having more shares available, the earnings per share when the company earns income is diluted and therefore lower. This can make stockholders uninterested, which in turn may mean that the stock price …show more content…
While the risks are higher, since interest must always be paid, there is less potential loss in the long term, and therefore more reward. If the company were to issue more stocks and then earn a large amount of income over several years, the amount kept by the company would be significantly reduced. Also, the issuing of more stocks can hurt the stock price, offsetting the original capital gained. However, the decision depends on the situation. If it is predicted that the company will largely go down in value, then it may be best to issue stocks, carrying less
Hot Topic has many strengths including nationwide locations, a large quantity of stores that carry exclusive clothing lines such as Lip Service and Eye Candy, and their user-friendly, interactive website (Hot Topic, 2006). Their primary audience consists of 12 to 22 year-olds and they are known well throughout the Goth/Raver/Punk community (Hot Topic, 2006). Catering to this age group helps Hot Topic with their sales immensely. According to Global Information Inc, 15-24 year old teens were the top consumers for 2005 (Consumer Demo, 2005).
Morro Bay is a beachfront town in San Luis Obispo County, California. It is located along the central coast of California, halfway between San Francisco and Los Angeles. According to the United States Census Bureau (n.d.), the 2010 census reported that Morro Bay had a population of 10,234. Moreover, the 2010 census reported that the total population was composed of 4.4% of persons under 5 years of age, 15.0% of persons under 18 years of age and 23.7% of persons 65 years of age and over. The top three industries in Morro Bay are: “transportation and warehousing; travel, hospitality and tourism; retail and wholesale trade” (Simply Hired n.d.). The companies offering the most jobs in Morro Bay are Gordon Trucking, Cedar Rapids Steel Transport Expedited, and Taco Bell. The per capita income in Morro Bay in 2010 was $31, 899 (Neighborhood Scout, n.d.). Education statistics represent the highest level of education achieved by residents in Morro Bay. In Morro Bay, 8% of residents 18 and over graduated from high school while 31% of residents accomplished a Bachelor’s
Quebec is the largest Canadian province, with the second largest population and economy after that of Ontario. Historically, the province of Quebec presents a unique frontier for the analysis of Anglo-French relations. It is important to note that Canadian domain as a whole was principally an extension of France until the British forces led by Jeremy Amherst took hold o Montreal in 1760. The 1763 signing of the Treaty o Paris essentially sealed this acquisition of Canada by the Great Britain. The present federal structure of Canada came into being in 1867; a structure that created the office of the Prime Minister and promised considerable autonomy to the provinces. However, the relations of the French-speaking province of Quebec
The Port Huron Statement was a manifesto written by Students for a Democratic Society (SDS) that details the paradoxes in American society and the need for social change. This manifesto was written in 1962 during the time of the Civil Rights Movement. During this period, African Americans continued to struggle to become integrated into American society. There was still segregation although African Americans were promised equality by the American government that was supposed to be “of, by, and for the people.” The Port Huron Statement was a form of civil disobedience that argued for the active participation of students in democratic institutions to create social change and equality for all. The group discussed nuclear warfare, participatory democracy, and forming an anti-hierarchical society. They wanted to bring students together to fight for an equal and just society. However, they faced difficulties that stood in the way of their goal. They noticed that America did not have any explicit values or practical alternatives to the present. America was not trying to improve. Rather, they continued to live the same and influenced others to
Fur trading started between the Europeans along with the Aboriginals when the most valuable beaver pelts was a substituted for metal and clothing goods such as iron knives and axis, copper kettles, blankets and trinkets. The beaver pelts were well desired by the Europeans for the reason that using this fur for headgear provided an elegant way to keep dry. However these pelts were for fashion, as men and women could be instantly noted within the social hierarchy by according to their beaver hats. It was so valuable that the sand on the floor was filtered to save every hair that has fallen off. For the Europeans, captivating advantages of the rich furs from the Indians in the New World was a major factor in generating handsome profits, and there is no other pelt exchanging business enterprise like the Hudson's Bay Company. It is the oldest venture of Canada and it inspired many by its domination in the fur trading industry during its early years. They equipped their own armies, minted its own coins and even issued its own medals. The company had controlled fully one-third of present-day Canadian territory and were thought by many as a kingdom by itself in the fur industry. They had trading posts from the very north Arctic Ocean to Hawaii and as far south as San Francisco. HBC's revenue didn't generate simply from this one way trade in furs to Europe; it also consists of large amounts of European goods to North America. These goods incorporated many other products that local people cannot construct such as gunpowder, bullets, weapons, tobacco, kettles, pots, beads, fishing hooks, needles, scissors, and so much more. The Hudson's Bay Company showed a great measure of success since its formation, but it didn't come without s...
In the 1997 article Listening to Khakis, published in the New Yorker, Malcolm Gladwell effectively paints a vivid picture of the thought and science that goes into advertising campaigns. Gladwell begins his paper by focusing on the Dockers’ advertising campaign for their line of adult male khaki pants, which he labels as extremely successful. This campaign was the first line of successful fashion advertisements aimed directly toward adult males (Gladwell, 1997). This campaign was cunningly simple and showed only males wearing the pants being advertised with the background noise filled with men having a casual conversation (Gladwell, 1997). This tactic was used because studies showed that Dockers’ target market felt an absence in adult male friendships. (Gladwell, 1997). The simplicity of the advertisements was accentuated as to not to deter possible customers by creating a fashion based ad because, based on Gladwell’s multiple interviews of advertising experts, males shy away from being viewed as fashion forward or “trying to hard” (Gladwell, 1997).
10,000 years ago, glaciers cut through the valleys in the north regions forming what would much later become The Great Lakes. As the largest freshwater system on earth, they are known for their vast area covering over 94,000 square miles, and have been the key asset to settlement in the surrounding regions. Serving as highways for migration, trade and travel the regions prospered from the abundance of natural resources. Lake superior is the worlds largest freshwater lake. It is also one of the most clear lakes in the world with an average visibility of 27ft with some regions as deep as 100ft.
Home Depot focuses on the demographic macro-environmental factor by effectively reaching all generations: from the Baby Boomers (born between 1946 and 1964) and The Silent Generation (born between 1925 and 1945) to Generation X (born between 1964 and 1978) and Generation Y (born between 1979 and 1994) by making home improvement seem approachable, affordable, and fun (Kotler & Ketler, 2012). Both the Silent Generation and the Baby Boomers have been grouped into a target market labeled “undesirable” by many organizations due to their age (Kotler & Ketler, 2012). Home Depot realized this overlooked market and capitalized on it by employing people in both older generations, making older consumers more comfortable asking for assistance when they need it. By not aggressively marketing to any partic...
Most of this region’s history meshes with the history of the Delmarva Peninsula. Originally, when the English colonies were established, it was and the original focal point at the time, Chesapeake Bay, were part of the Virginia colony. However, the term Eastern Shore became a more common term to use because of everything was to the east of the peninsula.
We see the ways that the popular media uses gender tensions everywhere. The truth is that sex sells, we know that. The challenge that advertisers face is: How to use it best. Some advertisers do this better than others and the ones that truly have an understanding of gender tensions will, in the end, sell the most. In my last paper, I explored how the company Abercrombie and Fitch uses gender tensions to sell their clothes. They have become among the masters in advertising and the business in booming. They cater to young adults and young adults only for one powerful reason: It is at this age in which the sexual tensions between male and female are greatest. Abercrombie and Fitch has found their niche.
Many of the Chesapeake Bay’s inhabitants are unaware of the destruction they are triggering. The Chesapeake Bay is a local estuary in the watershed near our home in Loudoun County Virginia. With its monumental size, various problems occurring are anticipated. Pollution is the leading factor in this great body of water’s downfall. Without proper control being taken, this neighboring site of leisure, food resource, and tourist income will suffer and continue to decline. The cleanliness of the Chesapeake Bay is declining over time causing harm to many species that call the Bay their home.
The Chesapeake bay is a home to millions of people and animals. The Chesapeake Bay holds more than 15 trillion gallons of water,also supports 348 species of finfish and 173 species of shellfish, and produces more than 500 million pounds of seafood harvest each year.The Chesapeake Bay watershed spans more than 64,000 square miles.Watersheds are sometimes called “basins” or “drainage basins,home to over 17 million people.The Chesapeake Bay is 165759.24 in square km’. The Chesapeake Bay watershed 2000 years ago was much more healthier than it is now. They had maple, oak,hickory, and beech, and evergreens, hemlock, spruce, and fir plants.The Chesapeake Bay also had many different types of animals.The Bay's waters are dominated by oysters, clams
If they company thinks that the earning will fall, stocks will decrease; deterring from investors losing money these types of
Managers are encouraged to act more in the interest of shareholders and the amount of leverage in the capital structure affects firm profitability (Ebaid, 2009).
Once there was a time when “shares in business corporations were rarely bought and sold because few companies were considered promising financial profits” (Blume 21). That is hard to believe considering almost everybody has invested in some stock today. The stock market went through some distinct changes since its inception, and has evolved into a shaping force in the world today. There is one idea that sparked the fire which produced the stock market: capitalism. Everything the stock market is, and was, rooted in the basic idea of capitalism. Without that idea, stocks and bonds would never have come to be.