How Does Jim Jones Influence His Followers

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On November 18, 1978, Jim Jones led his congregation, Peoples Temple, in a mass murder-suicide while in Jonestown, Guyana. Over nine hundred men, women, and children died. After this horrific event occurred, it seemed to be a mystery as to how Jim Jones was able to manipulate such a large number of people from such a wide range of social and religious backgrounds into committing a mass suicide. How Jim Jones came to command such enormous influence over his followers' thoughts and actions and in such little time? Jim Jones utilized Social Psychological principles such as compliance, conformity, social approval and obedience training. This included instituting rigid rules and regulations, withholding or distorting information, using hypnotic …show more content…

He knew the way to obtain a strong influence over his followers was to move them from their urban American environment to a remote South American jungle, generating uncertainty in their new surroundings. When people are uncertain, they look to others for cues on what to do, leading them to be vulnerable when they are in new surroundings, feel lonely or disconnected. As other cult leaders have done, Jim Jones used this "power of the crowd" influence in controlling others' behavior, intellect, thoughts and emotions. Within the Peoples Temple, and especially at Jonestown, Jim Jones controlled the information to which members would be exposed. He effectively stifled any dissent that might arise within the church and instilled a distrust in each member for contradictory messages from outside. Seeing no alternatives and having no information, a members capacity for dissent or resistance was minimized. These members were primarily the poor, minorities, elderly people who were happy to exchange personal autonomy for security, brotherhood, the illusion of miracles, and the promise of …show more content…

With the majority of his people coming from less fortunate and uneducated backgrounds, most were grateful for the sense of community he provided and the stable lifestyle they were given. Once he gained trust and instilled fear, Jone’s followers were subjected to forms of abuse such as sleep and food deprivation and physical and mental abuse. Once these tactics were used, the people became more obedient for fear of repeat abuse. Jones often ignited fear among followers by required followers to spy on one another and hosting public shamings that took place several times a week were used to turn the residents of Jonestown against each other; because of this, nobody could be sure who to trust, and dissatisfied people were scared to speak out because they were so desperate for acceptance and fearful of being alienated for questioning the Temple’s

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