How Do Advertisements Dehumanize Women

Our society in general, especially in advertisement and media, exhibits women to be nothing more than sex objects. First, I want to show how ads displaying sex are troublesome and can play a role in pornography. Pornography’s goal is to have “power over another, either by physical dominance or preferred status of men or what is seen as the exploitative power of female beauty and female sexuality.” Due to sex in advertising, women are dehumanized and it objectifies and leads into factors such as: depression, poor self-esteem, eating disorders, depending on others in relationships, self-destruction, pregnancies, and addictions. Lastly, the boys who are raised with good morals and values often are also negatively affected by these ads. Society plays a major role in defining who we should be, not who we really are.

The most dangerous mainstream in pornography is when “its glorification of rape and violence show up in mass media, in films and television shows, in comedy and music videos, and in advertising. “ Advertising often encourages women to be attracted to hostile and indifferent

Advertising encourages boys to become these men. In the world today, men are finally exploited in some ads. In those certain ads though, women are looked down upon and we still often see nude women with men in the ad fully clothed. There are no such consequences for men in this situation. Men’s bodies are not judged and invaded. The most important difference “is that there is no danger for most men, whereas objectified women are always at risk.” What this points out is that the boys and men in our society are being corrupted because they are not living up to the “standards” of society. In fact, many boys will grow up with the feeling that they are unmanly if they are not always ready for action. This is where advertising is playing a very destructive role in the boys growing into