How Cabela's maintain competitive advantage through human capital

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In a declining economy with declining sales, how has Cabela’s managed to maintain its competitive advantage? Cabela’s has maintained its competitive advantage through its use of Human Capital (HC) and the use of Organizational Citizenship Behavior (OCB). Some factors that have led to Cabela’s competitive advantage are its customer service policies, the quality of the equipment they sell, and the ease with which a customer can order items (via in-store, mail order, and online).
As defined in one textbook (Mathis & Jackson, 2010, p. 604), HC is defined as “The collective value of the capabilities, knowledge, skills, life experiences, and motivation of an organizational workforce.” Additionally, OCB must also be mentioned here as it interconnects HC with Staffing and Talent Management (TM), three vital functions within Human Resource Leadership (HRL). Although OCB is a function of Organizational Behavior, this paper will demonstrate its relationship to these three factors of HRM in the hopes that a clearer understanding of the HC, Staffing, and TM functions can be made.
The definition of OB can be found in the textbook for Organizational Behavior (Hitt, Miller & Colella, 2011), but OCB can essentially be summed up as how far an employee or ‘associate’ is willing to go, using their organization’s guidance on good employee behavior and expectations in order to perform their duties and jobs. This also includes how much help that associate is willing to give others, seek out others when needed, and willingness to take steps to help improve the performance of their jobs and the efficiency of the company. This may or may not include customer service and as the text also states, “expending extra effort to bring positive publi...

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... Organizational behavior. (third ed., p. 223). Hoboken: John Wiley & Sons, Inc.
Mathis, R. L., & Jackson, J. H. (2010). Human resource management (13th ed.). Mason, OH: Thomas/South-western
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Simmons, B. (Performer). (2013, June 10). Citizenship at work: Brett Simmons at TEDxReno [Web Video]. Retrieved from
Yahoo! Finance (2013, December 1). CAB Competitors | Cabela's Inc Class A Common Sto Stock - Yahoo! Finance. Retrieved from

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