Heineken HOPS - Operational Planning System
explanatory Essay
1219 words
Heineken HOPS (Operational Planning System)
Case Analysis
1. EXECUTIVE SUMMARY
This case describes how Heineken USA's in order to gain market share, it needed to achieve a better responsive to the market demand utilizing an internet-based system called HOPS (Heineken Operational Planning System) to allow the parent company to produce the beer closer to the time when they need to deliver it, so the customer receives a fresher product. The implantation of this new system enables Heineken USA to achieve 50% reduction in the lead-time from order to delivery and 10% increase in sales, part of the major success was the good use of IS, which can dramatically improve customer relationships and cut costs.
2. CASE BACKGROUND
Heineken N. V. was founded in 1592 in Amsterdam. The Netherlands Nowadays Heineken N. V. is currently the world's second largest brewer, trailing only U.S. based Anheuser-Busch. It leads the European market with a 60% market share and it is the second imported beer in the United States, following Grupo Modelo's Corona beer, since 1998. Fierce competition from the imported segment contributed to the decline in Heineken sales and as a result of it, Heineken N. V. bought back the distribution rights and established a wholly owned subsidiary in White Plains, N.Y.; in order to achieve a new market push in the United States (Roberts, 1999).
Heineken operations are run from the New York headquarters, where data center plays an important role because it is responsible for running the day to-day operations of the U.S. business. The supply chain from Heineken starts with the brewed and bottled in The Netherlands and later on is shipped via sea to various demand points in the U.S., after distributors place orders and the shipment leaves the closest demand point and is quickly trucked to the distributor. Finally, distributors then deliver the beer to its final destination at restaurants, bars and stores. (see Exhibit 1 for Beer Supply Chain).
In this case, Heineken long lead-time from order to delivery prohibits the company from being flexible and adapting quickly to market demand fluctuation. Therefore the implementation of an innovative Internet system called HOPS, would improve its supply chain performance by reducing the lead-time from order to delivery. In 1996, distributors and sales representatives had to plan out orders three months ahead of delivery, it was daunting task for them to predict the factors that would affect the product sales such as weather, special promotions, and local demand fluctuations in advance.
In this essay, the author
- Explains how heineken usa achieved 50% reduction in the lead-time from order to delivery and 10% increase in sales through an internet-based system called hops.
- Explains that the lead-time on order delivery was cut from 10 to 12 weeks to an average of 4 to 6 weeks.
- Explains that inventory was reduced from 45 to 30 days and sales have soared over the years.
- Explains how heineken usa achieved 50% reduction in the lead-time from order to delivery and 10% increase in sales through an internet-based system called hops.
- Explains that the lead-time on order delivery was cut from 10 to 12 weeks to an average of 4 to 6 weeks.
- Explains that inventory was reduced from 45 to 30 days and sales have soared over the years.
- Reports that heineken's total revenues for fiscal year 1998 were over us$7.3 billion, a 10.4% increase from 1997.
- Explains that heineken's net income was $522.2 million with a net profit margin.
- Explains that staff spent less time on ordering issues and more time working with distributors to sell beer.
- Explains that human error in order taking was eliminated and now orders are received electronically instead of via telephone or fax.
- Explains that it allowed the company to learn about new technology and encourage it to think creatively about ways to do business.
- Cites gyeung-min kim and john price in annals of cases on information technology hershey, 2003.
- Explains that heineken n. v. is the world's second largest brewer, trailing only u.s. based anheuser-busch.
- Explains that hops was the first example of a new kind of software called collaborative planning, forecasting and replenishment (cpfr).
- Explains that heineken's web-based system has helped the company to achieve several goals, improve customer satisfaction, and increase sales and revenue.
Harness the Power of AI to Boost Your Grades!
Haven't found what you were looking for? Talk to me, I can help!
Related
- explanatory
- analytical
- argumentative
- comparative
- Swot Analysis Of Red Bullexplanatory essayRed Bull is a relatively new company yet it is known virtually throughout the world. Red Bull was founded in 1984 by Mr. Dietrich Mateshitz when he came across an “energiser” whilst on business trips to Austria. He decided to bring this “energiser” back to Europe and adapted it to European taste – this would be the beginning of what is today the Red Bull empire.
In this essay, the author
- Opines that red bull is a product that probably doesn't get directly involved with political issues, but indirectly affects it, as it happens to many companies nowadays, is environmental issues.
- Explains that red bull is an energy drink and therefore not a product of primary need. if marketing is not good enough, sales can be affected.
- Explains that red bull could reduce its gas emissions by reducing its product's emissions, which could improve its image and prevent it from being taken as a party drink associated with an unhealthy lifestyle.
- Opines that red bull is a product that probably doesn't get directly involved with political issues, but indirectly affects it, as it happens to many companies nowadays, is environmental issues.
- Explains that red bull is an energy drink and therefore not a product of primary need. if marketing is not good enough, sales can be affected.
- Explains that red bull could reduce its gas emissions by reducing its product's emissions, which could improve its image and prevent it from being taken as a party drink associated with an unhealthy lifestyle.
- Explains that suppliers are relatively powerful, considering that there are not that many ingredients in red bull, so they can be considered concentrated, and the possibility of forward integration exists, even though it is not too likely.
- Explains that red bull is premium priced, so there are cheaper choices available, which might be threatening in unfavourable economic times.
- Explains that buyers are the people with most people power over red bull, since there are various substitutes and at cheaper prices, so if they don't come to an agreement with buyers, they might lose market share to a cheaper brand.
- Opines that rivalry grew rapidly in the market as more and more competitors appeared as copycat brands. however, red bull seems to deal well with competition, taking its vast advantage.
- Explains that red bull was a pioneer in the new market, which gives it credibility in consumers' minds, since it was the first brand to establish itself.
- Opines that red bull is a simple product whose idea was easily copied by competitors; it seems to rely quite heavily on marketing and branding alone. there is no real product differentiation even though they claim to be "often copied, never equalled."
- Explains that red bull relies heavily on marketing to differentiate its product, so it must be careful with all the competitors and copycat products which might find a way of improving the original idea of the drink.
- Explains that red bull invests 33% of its turnover in marketing and adapts its marketing strategy to answer the following questions.
- Explains that red bull avoided traditional methods of marketing and focused more on word-of-mouth marketing. a brand image was created and cultivated which associated the drink with youth culture and extreme and adventure-related sports.
- Explains that red bull faces the challenge of building on its incredible sales growth, as it has become a mature brand within the saturated market. in response to this challenge, the brand has brought back the famous cartoons ads featuring the slogan "red bull gives you wings!"
- Explains red bull's clear product identification — the product objectives and features are clearly announced.
- Explains that the product can be used in any situation that requires a bit of energy, be it physical or psychological.
- Opines that people will remember the funny adverts and associate it to red bull.
- Explains that the age of consumers of energy drinks is mostly between 14 - 30 years old. this age group can be characterized as the generation y.
- Defines red bull drinkers as ambitious, edgy, people who are not afraid of taking risks.
- Explains that red bull was founded in 1984 by dietrich mateshitz when he came across an "energiser" while on business trips to austria.
- Explains that red bull has seen double and triple digit growth in sales since its humble start back in 1987.
- Explains that red bull owns 85% of the uk energy drink market and is the 2nd soft drink in the whole market (after coca cola). it adapts global sales and marketing directives to the local consumer and market.
- Explains that red bull is an energy drink aimed at students and athletes.
- Explains that red bull sponsors extreme sports athletes, parties, musicals, and other nightlife events, which is where most of their drinks are consumed. they have to find a balance between the image of drinks consumed only at night and the more healthy and positive image associated with athletes.
- Explains that there are not that many barriers to entry, which is probably why so many similar products appeared as soon as red bull became a success. the main issues are branding, economies of scale, starting capital, gaining enough market share to survive.
- Opines that red bull should explore its widely recognized name and reputation for diversification and increase its product range.
- Explains that red bulls marketing objectives can be defined as the following: to expand its presence on the market in order to compete with multinational corporations like coca-cola company and pepsi that have introduced energy drinks recently.
- Explains that red bull's geographic areas include more than 130 countries on different continents, including europe, asia, south and north america, australia. the design of ads and cans is the same in different regions.
1747 wordsRead More - Target Corporation Organizational Structureexplanatory essayTarget Corporation needs to increase product availability based on the customer needs using a forecasting and supply chain
In this essay, the author
- Explains how target corporation's organizational structure varies depending on the type of industry. the retail industry uses a functional level structure to support its output.
- Opines that target corporation's strategic structure plans are to continue staffing and assemble a well-talented management team, and acquire, develop and strengthen resources and capabilities in performing critical value chain activities.
- Explains that target corporation needs to recruit, train, and retaining world-class employees during the hiring process.
- Explains how target corporation's organizational structure varies depending on the type of industry. the retail industry uses a functional level structure to support its output.
- Opines that target corporation's strategic structure plans are to continue staffing and assemble a well-talented management team, and acquire, develop and strengthen resources and capabilities in performing critical value chain activities.
- Explains that target corporation needs to recruit, train, and retaining world-class employees during the hiring process.
- Describes target corporation's organizational structure as a functional structure that supports strategy execution organized along with its functional lines.
1233 wordsRead More - The Beer Industry: The Brewing Industryexplanatory essayThe beer originated from a single brewery in Amsterdam over 150 years ago and are now Heineken is the world’s most international brewer. Heineken is a pale lager beer, containing 5% alcohol by volume. It was produced by Heineken International, which is a Dutch brewing company. Heineken is known worldwide for its trademark dark, green bottle with a red star. Since 1975, Zoeterwoude, Netherlands is where most of Heineken’s brewing has taken place. By 2011, 2.74 billion litres of Heineken were produced worldwide. With the total amount of breweries completely owned by the Heineken Group produced 16.46 billion litres globally. Heineken has been sold in over 170 countries, and have been joined with multiple brands of beer in different countries such as Mexico, China, Australia, and Africa. The Heineken Group’s portfolio consists of over 250 international, regional, local, and specialty beers and ciders. Since the rise of craft beer in the Brewing Industry has become major competition as of 2016, Heineken has decided to invest in a 50% stake in the leading United States Craft brewer. Heineken and The Lagunitas Brewing Company, plan on becoming partners in Craft
In this essay, the author
- Explains that the brewing industry is a global business that produces and sells beer, with more than 133 billion litres of beer sold per year and revenues of $294 billion dollars in 2006.
- Explains that the beer industry is broken down into five different segments in terms of types of breweries. heineken falls under a macro brewery.
- Explains that heineken is the world's most international brewer. it is a pale lager beer, containing 5% alcohol by volume, and has been sold in over 170 countries.
- Explains that the brewing industry is a global business that produces and sells beer, with more than 133 billion litres of beer sold per year and revenues of $294 billion dollars in 2006.
- Explains that the beer industry is broken down into five different segments in terms of types of breweries. heineken falls under a macro brewery.
- Explains that heineken is the world's most international brewer. it is a pale lager beer, containing 5% alcohol by volume, and has been sold in over 170 countries.
- Explains that there are four major beer producers in japan — asahi, kirin, sapporo, and suntory.
832 wordsRead More - Beer Game Case Studyexplanatory essayIn the first weeks, our inventory could keep up with the incoming orders in the supply chain which is the ultimate affect of the uncertain customer demand. As the wholesaler, I was dealing with the orders of the retailer who is responsible for the direct customer orders which was stable at
In this essay, the author
- Opines that the beer game has two main problems that cause high inventory or backorder costs associated with the ordering policy of each participant.
- Explains that the wholesaler's inventory was stable at 4 for a period of time and then increased to 8 after some point. their inadequate order quantity led to backlogs and shortages.
- Explains that the distributor's order strategy is to minimize inventory cost so that he orders less than the incoming demand to diminish his inventory level around zero.
- Opines that the beer game has two main problems that cause high inventory or backorder costs associated with the ordering policy of each participant.
- Explains that the wholesaler's inventory was stable at 4 for a period of time and then increased to 8 after some point. their inadequate order quantity led to backlogs and shortages.
- Explains that the distributor's order strategy is to minimize inventory cost so that he orders less than the incoming demand to diminish his inventory level around zero.
- Explains that no ordering delays in between the participants would lead to an increase in coordination in the supply chain.
1163 wordsRead More - Anheuser-Busch and Franceexplanatory essayAnheuser-Busch has been the nation’s largest brewer for more than 40 years. In the mid-1800’s Adolphus Busch became familiar with the beers of a small Bohemian town called Budweis. After immigrating into the United States he married into the Anheuser brewing family. In the 1870’s Adolphus Busch registered Budweiser as a trademark in the U.S. Adolphus Busch dubbed his company Budweiser, “the king of beers.” Budweiser is a registered trademark of the St. Louis-based Anheuser-Busch, One Busch Place, St. Louis, Missouri 63118-1852, which is the world’s largest brewing company. Budweis is a small brewing town in the Czech republic. The town has a 700-year-old history of beer brewing. The brewing company Budvar of Budejovice registered Budweiser as a trademark in Europe in 1895. Budvar’s Budweiser is considered by beer experts to be a greater beer than the American Budweiser. Czechs are very proud of the Budvar brewery and considers its beer to be a national treasure. In the days before a global marketplace, the American Budweiser and the Czech Budweiser have never really competed with each other. However, in the 1990’s with increased global competition in the beer market, this dispute over who actually owns the Budweiser name takes on increased importance. According to a 1958 agreement signed by the Czech government, brand names that denote geographic origin are protected. So the Czech government which owns Budweiser believes that they should be the only ones allowed to carry that name in Europe. However the United States did not sign that treaty in 1958, so they do not agree with this. They have decided that it was no longer necessary for them to have a trademark settlement to develop the American Budweiser business in Europe.
In this essay, the author
- Explains that anheuser-busch is the nation's largest brewer for more than 40 years. adolphus busch registered budweiser as a trademark in the u.s.
- Explains that anheuser-busch has faced increased competition in the u.s. market and has been looking overseas for growth and increased profits.
- Explains that anheuser-busch companies, inc. continually seeks opportunities to maximize shareholder value and increase efficiency.
- Explains that anheuser-busch is the nation's largest brewer for more than 40 years. adolphus busch registered budweiser as a trademark in the u.s.
- Explains that anheuser-busch has faced increased competition in the u.s. market and has been looking overseas for growth and increased profits.
- Explains that anheuser-busch companies, inc. continually seeks opportunities to maximize shareholder value and increase efficiency.
- Explains that packaging operations provide significant efficiencies, cost savings and quality assurance for domestic beer operations, while entertainment operations enhance the company's corporate image by showcasing its heritage, values, and commitment to quality and social responsibility.
- Explains that anheuser-busch has made significant marketing investments to build budweiser brand recognition outside the united states and operates overseas breweries in canada, china, united kingdom, ireland, mexico, spain, japan, italy and argentina.
- Explains that france is one of the four west european trillion-dollar economies, with a growing services sector, diversified industrial base, and substantial agricultural resources.
- Explains that manufacturing employed between 20% and 25% of the labor force in the early 1990s. french business enterprises are small to moderate in size, although the competitive business climate created by ec has forced many companies to be restructured and combined to form powerful corporations
- Explains france's leading manufacturing industries are metallurgy, mechanical and electrical engineering, chemicals, and textiles. in 1986, france ranked third in europe in steel production and second in aluminum output.
- Explains that less than 1% of the labor force is engaged in mining. since the 1950s many inefficient mines have been closed, and coal output has declined by about 75%.
- Explains that france imports three-quarters of the fuel needed to meet its requirements, but electricity production is significant. in 1988 output reached 372 billion kw h.
- Explains that france is the leading agricultural nation in europe and about 7% of the labor force are engaged in agriculture, forestry, and fishing.
- Explains that crops contribute about 52% of farm income, with cereals and sugar beets the most important products. wine is a major crop throughout the country.
- Explains that fishing occupies only a modest place in the economy, but france ranks 20th among the nations of the world in total fish production (martinique).
- Explains that france is the fourth largest exporter and fifth-largest importer on the foreign trade market.
- Explains that anheuser-busch has achieved excellence around the world as the leader in the beer industry. while it ran into problems with its home town counterpart, budvar's budweiser, it eventually gained respect and stature among beer drinkers.
- States that anheuser-busch announces record sales and earnings for the fourth quarter and full year 1999.
- Explains that budweiser's homepage is available at um-st louis.
2192 wordsRead More - Azalea Seafood Gumbo Shoppe Business Analysisanalytical essayKey success factors in this industry include on time delivery, quality product, and brand recognition. Supermarkets and restaurants cannot afford to have shelves sit empty for even a moment. For a company in this industry to succeed it must have a model that allows for on time delivery. This must combated by the cost of keeping inventory levels to high, and the risk of wasting inventory that is no longer fresh enough to be sold. Forecasting product demand is critical for any company in this industry to have enough inventories to supply, without creating profit eating w...
In this essay, the author
- Explains that azalea seafood gumbo shoppe is a seafood packaging company that sells raw seafood to supermarkets, grocery stores, and restaurants.
- Explains how azalea found its niche in the market by having access to seafood from the gulf of mexico and selling in mobile, alabama, where seafood was a dietary staple. the company has grown in both sales and profits each of the last 4-years until this most recent year where sales fell 15% resulting in an 18% decrease in profit
- Explains the importance of on time delivery, quality product, and brand recognition in the food industry.
- Explains that azalea seafood gumbo shoppe is a seafood packaging company that sells raw seafood to supermarkets, grocery stores, and restaurants.
- Explains how azalea found its niche in the market by having access to seafood from the gulf of mexico and selling in mobile, alabama, where seafood was a dietary staple. the company has grown in both sales and profits each of the last 4-years until this most recent year where sales fell 15% resulting in an 18% decrease in profit
- Explains the importance of on time delivery, quality product, and brand recognition in the food industry.
- Explains that the seafood packaging industry has a few barriers to entry that work in its favor. these include access to distribution channels and government policies.
- Explains that buyers in the industry have a high degree of power.
- Explains that the case discusses little about the power of suppliers to azalea’s industry.
- Analyzes the threat of substitute products in the seafood packaging industry. fresh food, produce, frozen goods, canned and boxed foods all serve as substitutes to the industry.
- Explains that packaging gumbo gives azalea a unique niche in the market. there is currently, however, little competition among competing firms.
- Analyzes the factors that could impact the growth of azalea's industry as a whole, including the propensity of people to eat meals away from home, and the consolidation of supermarkets and grocery stores.
1342 wordsRead More - The Tempo Beer Industryexplanatory essayAdditionally, consumers in the United States have begun an era of drinking more beer than wine or hard alcohol. As more beer is being consumed, sales are sky rocketing for not only local beers such as Budweiser, Lagunitas, or Heineken; but imported beers have begun to make popular appearances on shelves in stores more often. With this drastic change in the United States, international brewing companies in various countries will experience amplified demand for not only international products but a greater need for exported ingredients as well. Moreover, in the next few years the demand for imported beer will increase dramatically.
In this essay, the author
- Explains that beer has become one of the most popular and desirable beverages since its creation. the process of manufacturing it has changed dramatically since the olden days.
- Explains that tempo beer industries was established in 1953, due to moshe bornstein immigrating to israel, who is also a holocaust survivor.
- Explains that goldstar beer is brewed from hops, water, and roasted dutch barley malt. the dutch barley malt is the essence and key ingredient in beer.
- Explains that beer has become one of the most popular and desirable beverages since its creation. the process of manufacturing it has changed dramatically since the olden days.
- Explains that tempo beer industries was established in 1953, due to moshe bornstein immigrating to israel, who is also a holocaust survivor.
- Explains that goldstar beer is brewed from hops, water, and roasted dutch barley malt. the dutch barley malt is the essence and key ingredient in beer.
- Explains that netanya is the capital of the sharon plain, located between the mediterranean sea and the samarian hills. tempo beer industries is trouble-free in importing raw materials such as hops and dutch barley malt into the city.
- Explains that consumers in the united states have begun an era of drinking more beer than wine or hard alcohol. with this drastic change, international brewing companies will experience amplified demand for not only international products but a greater need for exported ingredients.
- Explains that tempo beer industries is a moderately sized company employing about 1,000 workers responsible for bottling up to 54,000 bottles every hour.
1138 wordsRead More - Business Analysis: Keurig Companyexplanatory essayKeurig Inc. founded in 1992, manufactures and designs single-cup brewing systems for use in commercial offices, food service, medical offices, and home environments (Keurig Inc., 2014). In June of 2006, Keurig Inc. began operating as a subsidiary of Green Mountain Coffee Roasters Inc. (Keurig Inc., 2014). The company also produces gourmet coffee, hot cocoa, ice beverages, and tea in different K-Cup portion brand packs. The company uses a network of national and local retailers as well as grocery stores ...
In this essay, the author
- Explains that keurig inc., founded in 1992, manufactures and designs single-cup brewing systems for use in commercial offices, food service, medical offices and home environments.
- Explains that keurig inc.'s direct distribution and channel strategies are appropriate for the current market, but its pricing strategy needs improvement.
- Explains that the founders of keurig inc. created the company to develop an innovative technique which allows customers to brew one perfect cup of gourmet coffee at a time.
- Explains that keurig inc., founded in 1992, manufactures and designs single-cup brewing systems for use in commercial offices, food service, medical offices and home environments.
- Explains that keurig inc.'s direct distribution and channel strategies are appropriate for the current market, but its pricing strategy needs improvement.
- Explains that the founders of keurig inc. created the company to develop an innovative technique which allows customers to brew one perfect cup of gourmet coffee at a time.
- Explains that keurig inc.'s distribution strategy is their plan for getting their services and products to consumers in their target market.
- Explains that lazaris and the leaders of keurig inc. faced a dilemma in 2003, determining the price for the b100 brewer for at-home-market consumers.
- Explains that keurig inc. uses various promotional techniques to increase their revenue from consumer sales and strengthen the company’s brand.
- Explains that cravens, d. w., & piercy, n. f. (2009). strategic marketing.
1455 wordsRead More - Boston Coors Swot Analysisanalytical essayAt Molson Coors, they take brewing seriously. This appreciation and passion for brewing only became stronger in 2005 when Molson Inc. and Adolph Coors Company combined to create a beer company with over 350 years of brewing experience. Their love for beer keeps them focused on satisfying their current and future customers. With a portfolio of over 100 beers, Molson Coors appeals to a wide variety of customers worldwide. One of their main goals is to have a global reach while keeping the taste local (MolsonCoors). They strive for this local taste by brewing across the world from the Rocky Mountains in Colorado to Prague in the Czech Republic.
In this essay, the author
- Explains that the following analysis will provide a brief financial summary for each company, along with consideration of the financial fit between the two companies.
- Evaluates the financial fit between tap and sam as both companies strive to appeal to consumers in the craft beer industry.
- Explains that molson coors takes brewing seriously and is dedicated to providing quality beer along with innovative ideas for their consumers.
- Explains that the following analysis will provide a brief financial summary for each company, along with consideration of the financial fit between the two companies.
- Evaluates the financial fit between tap and sam as both companies strive to appeal to consumers in the craft beer industry.
- Explains that molson coors takes brewing seriously and is dedicated to providing quality beer along with innovative ideas for their consumers.
- Explains that boston beer company's 'our brew' is the cultural compass that defines who we are, what we value and how we'll work together.
- Explains that the net income from continuing operations decreased 9.2% from 2013 and $441.5m in 2012. the stock performance over the last 52 weeks illustrates recent increasing trends.
- Analyzes the increase in cash flows over the past four years, based on the quarterly debt to equity ratios from ycharts.com.
1051 wordsRead More - Kudler Fine Foods Managementanalytical essayKudler Fine Foods has a…“organization-wide approach that focuses on quality as an overarching goal”……(Management, Gomez-Mejia, L, Balkin, D (2002) McGraw-Hill) to fulfill its mission which is to…”provide our customers the finest in selected foodstuffs, wines and related needs in the unparalleled consumer environment.”(Kudler Fine Foods Mission Statement, University of Phoenix Virtual Organization Portals, 2008) In this paper the operational structure of Kudler Fine Foods will be examined along with its reliance on technology to manage the enterprise effectively.
In this essay, the author
- Explains that the three corporate managers are tactical managers and brenda wagner is the director of administration and human resources. the last member of the corporate management team is ms. kudler's administrative assistant.
- Explains that the use of technology will enhance decision making at all levels of the organization allowing for analyzing expenses and developing efficiencies company-wide. kudler fine foods will be on a positive, success-oriented path.
- Reviews lamalfa's white paper, allegiance-buying loyalty: do rewards programs translate into customer engagement?
- Explains that the three corporate managers are tactical managers and brenda wagner is the director of administration and human resources. the last member of the corporate management team is ms. kudler's administrative assistant.
- Explains that the use of technology will enhance decision making at all levels of the organization allowing for analyzing expenses and developing efficiencies company-wide. kudler fine foods will be on a positive, success-oriented path.
- Reviews lamalfa's white paper, allegiance-buying loyalty: do rewards programs translate into customer engagement?
- Explains that kudler fine foods has an organization-wide approach that focuses on quality as an overarching goal.
- Explains how technology and the internet are utilized by kudler fine foods and how that affects its management.
- Explains porter's competitive forces model is industry related, assessing the position of a company relative to competitors in its industry.
- Analyzes the threat of new entrants: foreign general merchandisers or discounters, established grocers shifting strategy to organic/specialty or health foods store, internet vendors.
- Analyzes how kudler fine foods' frequent shopper program is an example of porter five forces model and how it can capture competitive advantage.
- Introduces mcconnell campbell r, and brue stanley l. (2004) economics: principles, problems and policies, new york: the mcgraw-hill companies.
1737 wordsRead More - Beer Industry Oligopolyanalytical essayThe brewing industry in the United States began in 1625 when the first brewery was founded. In the early stages the industry, competition among different breweries only existed in highly secluded small geographic areas. It was not until refrigeration and pasteurization that companies could transport beer across previous geographic limits and begin to grow into the industry it is today. After prohibition there was a sharp decline in the number of brewing companies. Almost 90% of the brewing companies from 1947 to 1995 went ...
In this essay, the author
- Explains that the u.s. brewing industry is characterized by the dominance of three brewers, which they will discuss in this paper.
- Explains that the beer market has turned itself into an oligopoly in the past 100 years.
- Explains that the brewing industry in the united states began in 1625 when the first brewery was founded.
- Explains that the u.s. brewing industry is characterized by the dominance of three brewers, which they will discuss in this paper.
- Explains that the beer market has turned itself into an oligopoly in the past 100 years.
- Explains that the brewing industry in the united states began in 1625 when the first brewery was founded.
- Explains that the u.s. brewing industry has three major players: anheuser-busch, sab miller, and coors/molson.
- Explains that the brewing industry is different from many other industries because it is not governed by laws regarding patents or exclusive grants.
- Explains that the u.s. brewing industry today is characterized by the dominance of three brewers. advancements in technology, takeovers and mergers, economies of scale, barriers to entry, and high concentration make it an oligopoly.
- Analyzes the economic impact of micro-breweries and craft brewing on anheuser-busch. the beer industry is highly concentrated, but there is intense competition in the industry.
1941 wordsRead More - Heineken Case Studyargumentative essayHeineken was established in the United States in 1863 and in a short time it became the world’s largest brewer with 116.8 million barrels of beer sold.
In this essay, the author
- Explains that the u.s. beer industry is a dynamic part of the united states national economy, contributing billions of dollars in wages.
- Explains that heineken's number one position depends on the number of markets they are present with their products. local markets are important, but international markets will provide more opportunities to grow.
- Explains that heineken was established in the united states in 1863 and became the world's largest brewer with 116.8 million barrels of beer sold.
- Explains that the u.s. beer industry is a dynamic part of the united states national economy, contributing billions of dollars in wages.
- Explains that heineken's number one position depends on the number of markets they are present with their products. local markets are important, but international markets will provide more opportunities to grow.
- Explains that heineken was established in the united states in 1863 and became the world's largest brewer with 116.8 million barrels of beer sold.
- Explains that heineken has been the most successful beer company in europe and the rest of the world due mostly to the quality of their product, their marketing/advertising and their sponsorship ability.
- Explains that language and culture are problematic issues when it comes to international marketing. the translation of the campaign into the foreign language is important.
- Explains that some english words do not have corresponding words in most foreign languages so there are issues with exact translation. it may take more words to present the same message in a different language.
- Explains that some words have different emotional meaning than the same words in the other language, and that "slang" words used in american ads might be difficult to translate into a foreign language.
- Explains that a campaign has to be translated into all variations otherwise the advertising will not address all consumers of the target market.
- Explains that language and culture issues associated with global campaigns are very important and companies need to be very cautious when dealing with such matters. incorrect translation might not only reduce the success of the entire campaign but also be a reason of embarrassment.
- Explains that market analysis, positioning, and budget determination do not differ greatly from home market situations with the exception of market research and fluctuation exchange rates affecting the amount of money available for buying media.
- Explains that global distribution channels vary in general because everyone is trying to find a way to make money without getting the flow of current channels. each channel is an important chapter in the process of the global channel in order for the world to obtain some type of harmony.
- Analyzes how marketing across cultures can be done exploiting the "economics of simplicity" with standardized products, packaging, and communication. global brands become symbols of cultural ideals; transnational companies must offer high-value products that deliver cultural myths.
- Explains that heineken's employees and associates are culturally diverse and share a common belief in the quality of its products.
- Concludes that heineken has a lot of opportunities to grow even more and become the most successful global brewery if they play their cards right.
1418 wordsRead More - Beer Industry Marketing Analysisanalytical essayAfter 1996, the U.S. beer industry had consistent growth with about 3,500 brands on the market in 2002 (Alcoholic Beverages, 2005). The U.S. exported beer to almost one hundred countries worldwide. The beer industry peaked production with 6.2 billion gallons in 2003 (Alcoholic Beverages, 2005). The U.S. beer industry haws over 300 breweries. However, this industry is dominated by three companies: Anheuser Bush (45% of the industry), Miller Brewing (23% of the industry), and Adolph Coors (10% of the industry) (Overview of the U.S. Beer Industry, 2005).
In this essay, the author
- Explains that the u.s. market is divided into three categories: super premium, premium and popular-priced beer. light beer consumed 40.1% of the beer market, while premium held 25.9%.
- Explains that lager is a high carbonated beer, containing low alcohol content, with pale, medium-hop flavor.
- Opines that unless major companies can dominate niche markets in the beer industry, they will need to use advertising and marketing to drive sales.
- Explains that the u.s. market is divided into three categories: super premium, premium and popular-priced beer. light beer consumed 40.1% of the beer market, while premium held 25.9%.
- Explains that lager is a high carbonated beer, containing low alcohol content, with pale, medium-hop flavor.
- Opines that unless major companies can dominate niche markets in the beer industry, they will need to use advertising and marketing to drive sales.
- Explains that the u.s. beer industry is dominated by three companies: anheuser bush, miller brewing and adolph coors.
- Explains that brewpubs and microbreweries had a double-digit increase in the u.s. throughout the early 1990s. however, this decline was mostly due to overexpansion.
- Analyzes how the three major players in the brewing industry, anheuser-bush, miller, and coors co., have increased their market shares at the expense of smaller national brewers.
- Explains the growth of the beer industry in the u.s. and the international beer market.
- Analyzes the porter's five forces model to analyze the attractiveness of the beer industry and discuss the ease of entry and exit.
- Analyzes the political variables involved in the beer industry, such as taxation on alcohol sales, drunk driving, and marketing to minors.
- Explains that the 'low carb craze' is a major social trend in the beer industry. anheuser-busch, coors brewing, and miller are supporting brands that help avoid beer belly.
- Explains that technology in the manufacturing industry is mainly computer-based focused. increase in technology variables could mean better advertising strategies due to the technology created.
2026 wordsRead More - Boston Beer Company : Business Analysisexplanatory essay... them. The expansion into other areas in the world is something that the company is constantly considering. Expanding their advertising and marketing to reach those individuals in the United States that have not “experienced” the craft beer industry is a constant tactic the company considers. There are also potential environmental threats that the company realizes and considers while making their business decisions.
In this essay, the author
- Explains that the boston beer company is able to obtain relatively low-cost funds for their working capital and expenditures. the company has a very good information systems support in making strategic and routine decisions.
- Explains that the boston beer company has been effective in recruiting, promoting, and training all levels of their employees. the company has a good working relationship with three main trade unions.
- Explains that the boston beer company has had a successful research and development activities that have led to product and process innovations for the company. the company works together from the top to the bottom of the line.
- Explains that the boston beer company is able to obtain relatively low-cost funds for their working capital and expenditures. the company has a very good information systems support in making strategic and routine decisions.
- Explains that the boston beer company has been effective in recruiting, promoting, and training all levels of their employees. the company has a good working relationship with three main trade unions.
- Explains that the boston beer company has had a successful research and development activities that have led to product and process innovations for the company. the company works together from the top to the bottom of the line.
- Explains that boston beer is always on the lookout for alternate sources in order to ensure quality but save costs and minimize the dependence on a single supplier.
848 wordsRead More - Heineken Case Studycomparative essayIn an effort to increase demand for and sales of its products, Heineken has begun to analyze the need for a different marketing strategy. One of the chief problems Heineken currently faces is that it is perceived differently from market to market. Although Heineken has consistently been marketed as a premium brand it is seen in the United States and Asia as a beer for only special occasions instead of daily consumption. In Latin America the brand is seen as just one of a many of undifferentiated European imports.
In this essay, the author
- Explains that heineken is a well-suited brand to increase its global sales and presence through its many strengths. however, there are several weaknesses which need to be addressed to bring the company to global market.
- Describes the strengths and weaknesses of premium beer.
- Explains that heineken has begun to analyze the need for a different marketing strategy in an effort to increase demand for and sales of its products.
- Explains that heineken is a well-suited brand to increase its global sales and presence through its many strengths. however, there are several weaknesses which need to be addressed to bring the company to global market.
- Describes the strengths and weaknesses of premium beer.
- Explains that heineken has begun to analyze the need for a different marketing strategy in an effort to increase demand for and sales of its products.
- Explains that turning heineken into a global brand is needed to provide unique and similar to experience to people across different countries and in different societies.
- Recommends heineken create high profile quality television campaigns featuring high-profile celebrities, musicians, and sports players, which will connect with the consumer and foster an emotional tie to the brand.
- Explains that heineken's website will be prominently featured at the bottom of our advertisements with an invitation for viewers to visit for promotional coupons.
- Explains that heineken will use a standardized logo, similar to the nike swoosh, to distinguish it from other beers and connect consumers globally.
- Explains that our marketing campaign will also explore connecting to our customers through events our focus groups have identified as demographically significant.
- Explains that heineken has undertaken projects comet and mosca which indicate the company should pursue a global branding strategy.
- Explains that premium beer tightly relates friendships and important relations which are built based on enjoyable and personal social conditions such as meals, parties, and special places. heineken's taste is founded on taste experience, balanced taste, foam, advertising and packaging.
- Proposes a branding strategy which takes into account the brands capabilities and competencies, strategies of competition brands, and the outlook of consumers experience in their respective societies.
770 wordsRead More