Healthcare Social Media

1317 Words3 Pages

With the advancement of modern technology, healthcare professionals are taking on social networking and social media use for the distribution of helpful medical information and providing patient care while patients suffering from serious sicknesses turn to social media for support, being a catalyst for triggering Health Insurance Portability and Accountability Act violations and the rise of compliance concerns.
Under the Health Insurance Portability and Accountability Act, known as the acronym HIPPA, and passed by Congress in 1996, “the Privacy Rule protects all individually identifiable health information held or transmitted by a covered entity or its business associate, in any form or media, whether electronic format, paper, or oral.” When …show more content…

Interactions through virtual social media, such as, Facebook, Instagram, YouTube and Twitter are prevalent ways information can be generated, shared, and exchanged. With the use of these networking platforms, medical professionals and healthcare employees are putting themselves in a liableness situation connecting with patients and colleagues as it is essentially an open forum. When the patient creates a message on the forum they are giving authorization for anyone to see; however, if the physician or healthcare employee were to post on the forum and disclose PHI relating to the patient without a care-related need for the disclosure it would constitute a HIPAA violation. Social media platforms have turned out to be an enticing channel to disclose patient information, committed deliberately or not, that should have otherwise remained private. Reports in the news have emerged that allude to nursing staff posting photos of patients, physicians releasing case specifics that allowed the patient to be recognized, and employees who thought gaining access to and distributing the health information of friends, relatives, or celebrities was okay. PHI may be used or disclosed for treatment, payment, or healthcare operations. If the disclosure does not meet these qualifications and PHI …show more content…

Patients who are confined to home may feel it is important to get the conventional help as they cannot get to an office. Many individuals also find it reassuring to turn to social media sites to communicate with others with communal healthcare interests and matters. Persons have also found that involvement on social media has positively taken affect towards a more healthy lifestyle and compliance with one’s personal health management, and has become a great way to showcase personal success stories to exemplify accomplishments. The use of social networking and social media in healthcare is beneficial to attract new patients, to maintain connections with established patients, and recruit medical personnel. Social media is the most cost effective way to promote healthcare services and to build awareness through the use of a Facebook page, Twitter account, or YouTube channel. The use of social media now provides healthcare professionals the ability to engage a targeted audience and establish relationships to provide awareness and education about a particular issue. Many entities are now using social media to expedite emergency or disaster communications to provide instantaneous updates for those affected by any type of catastrophic situation and for those who would like to help with the disaster recovery

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