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Healthcare Differentiation

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The current dynamic healthcare environment is undergoing a tough competition due to various factors such as the cost, quality care, production, efficiency, and safety care. So, the healthcare system requires a significant change to implement strategic management in all its sectors. Additionally, it is important to formulate appropriate tools to execute these strategic plans effectively, and one such great tool is strategic alternatives. Since, one-size-fits all analogy cannot be applied to every single healthcare organization, so it is very important to closely evaluate the healthcare environment, and then select a suitable alternative strategy. In addition, it is unlikely that a single strategy will suffice for an organization so for the success…show more content…
With the dramatically changing healthcare due to technological developments and innovations, we need alternative strategies that could make the organization stand out among the others as well as be able to cope up with the change. Differentiation is defined in simple words as a strategy used “to make the product or service different”, which is attainable in various ways. One such way to be viewed as different and valued by the tech savvy consumers is by portraying “high-tech” image (Ginter et al., 2013). This is a great strategy that could not only allure more consumers, but also increase the patient satisfaction rate at our own organization. Additionally, with the help of technological advancement, research as well as quality control has become much more…show more content…
These enhancement strategies are typically designed to improve organizational processes and make healthcare more efficient (Ginter et al., 2013). In addition, enhancement strategies may also “direct towards innovative management processes, speeding up the delivery of products of services”(Ginter et al., 2013). One such enhancement strategy is to maintain a health patient-provider relationship through professionalism. Professionalism is defined as “the ability to align personal and organizational conduct with ethical and professional standards that include a responsibility to the patient and community, and a commitment to lifelong learning and improvement” (Garman, Evans, Krause, & Anfossi, 2006). Given that there is a constant change in the working environment, especially due to rising consumerism and competition, it is important for the healthcare leaders to maintain an awareness of current practices (Garman et al., 2006). Also, maintain healthy relations with their fellow colleagues and participate in professional associations such as the American Health Care Association (AMCA) to stay proactive in their organizations (Garman et al., 2006). Additionally, both the delivering and receiving of constructive feedback is another hallmark of professionalism (Garman et al., 2006). This is a great strategy that could help our organization in educating their leaders, which can further bring
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