Harvard Bookstore Case Study

When a consumer visits a book store he/she is expecting specific goods and services to be available, such as, a wide array and adequate inventory, customer assistance when needed, accurate inventory records, and alternatives if desired book is unavailable. When evaluating Drew’s experience at Bookmaster, there were a few areas of... ... middle of paper ... ...ng the benefits for the consumer of calling in advance to check the availability. This added service could also increase Bookmaster’s competitive advantage over other local book stores. To conclude, by Bookmaster addressing a few customer concerns the consumer’s perceived value can be increased drastically as well as stronger professional relationships with the value chain. Many people have very busy schedules and when choosing between similar stores, the average consumer will choose the store with products in stock because they don’t want to or have time to make numerous stops.

1) NAME OF THE SYSTEM Software development MPHonline.com bookstore 2) SUMMARY OF THE SYSTEM TO BE DEVELOPED Before this, MPH Book Store provides their services through manual system. The users need go to the MPH store if they want used the services. This is because the MPH Book Store doesn’t have online system to provide their services through online. Therefore, I provide this system to give people an easiness to purchase the books or products without having any hustle to reach the store. The web site provide online purchasing service that help the user to buy things through online and they didn’t need to visit the store.

Because of this, it is easier for shoppers to find clothes similar to their style as opposed to by brand. In effect, shoppers will purchase more products. This also is a type of experiential retailing, where Nordstrom customers are able to experience the elements of their lifestyle within one section. More so, the product presentation will draw people’s eyes to products, even if they are not looking for it. This gives Nordstrom a competitive advantage in relation to other similar retail stores because it makes their store look more glamorous and high-end.

The compare and contrast of the old and new models coupled with the change in two of the more basic processes of marketing and selling books will better form an understanding of why the Internet has changed the way book companies approach a new business venture or expand an existing one and compete in an ever evolving market. The old business model of advertising a great book started with a great publisher getting your name out there and setting up book signings and rudimentarily displaying the author's work through simple display stands in the windows of small book stores. Today, little has changed in that way, but these activities are simply being done on a larger scale through very large chain book stores who have greater visibility. They still use radio, television, and work of mouth to advertise and promote books. Despite this tried and old business model things are a changin' and [the book as well as the very concept of the how the printed word is produced and distributed is changing dramatically.

Conclusion What are the cost-benefits of ebooks over traditional books in the current publishing market? While preferred by some readers for advantages like greater convenience and lower costs, ebooks currently create hindrances for writers, libraries, and bookstores. Nevertheless, the ebook market has expanded significantly in recent years, and will likely continue to expand indefinitely.

It'd be a good idea to visit a shop that specializes in selling the collectible secondhand, such as a used bookstore or music store. Since buyers on the Internet usually expect to find a deal better than they could get otherwise, setting the item price slightly (around %10 or so) lower than a thrift shop will prevent them from clicking past you. Find a notebook, one that pages won't rip out of; this is your sale ledger. Keeping a tangible record of each item, price, buyer, buyer's mailing address, and shipping number in your ledger will prevent mistakes before they start. Believe me, dealing with an irate customer who claims you've mailed her the wrong CDs is much easier when you can prove the opposite.

Furthermore Webb and Schlemmer (2008) argue that in the procurement department Amazon uses Book Surge which is a strategic business unit that holds on to many stocks of digital book copies, which are always accessible immediately so it makes deliveries more effective. There are distribution centres that speed up the process of delivery orders which avoids... ... middle of paper ... ... has moved from bars and restaurants to retailers and wholesalers. In the competitive rivalry, there are many competitors in the brewing industry that battled with each other for market share and also there were alliances and acquisitions such as the alliance of Inbev and the acquisition of Foster’s European brand rights to Scottish and Newcastle. I concluded that there is a growth of power in supermarkets where they are selling alcoholic beverages and also competitors have been restructuring by changing their strategy and culture as a result of the recent happenings that have occurred. To conclude this assignment I already had the knowledge of these strategic management models but now I have developed and strengthened my understanding of them.

Another feature is you can see and examine what you are going to purchase, helps in the decision making for most people. You know the minute the salesperson ring you up the product are yours to take home and use right away. It also makes return on items simple, take it back to where you bought and get an exchange or a refund if needed. For the draw backing for in store shopping is you do spending hours looking for the right product or in the lines trying to just purchase it. Or listening to all the people around you and all the additional noises you hear in stores.

Amazon took advantage of the growing market by capitalizing on a concept covered in the book by Kim Warren, entitled Competitive Strategy Dynamics, rivalry. Amazon used various tactics covered in Warren’s version of rivalry. Amazon began during the dotcom boom initially selling just books, but slowly expanding to more items. This demonstrates how they began to capture new customers, especially in growing markets. Not many companies offered purchasing services online so Amazon seized the opportunity and capitalized on it.

However, depending on the situation they both are sometimes convenient ways to shop. Recently, in-store shopping has been more convenient for me because sometimes I just want or need something right away, but in reality I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation.