Introduction Harley-Davidson, Inc. (NYSE: HOG, HDI formerly) is one among the top heavyweight motorcycle manufacturers worldwide. It manufactures heavy motorcycles and is US-based (Milwaukee, Wisconsin to be exact). Harley-Davidson is a parent company of a group of companies – inclusive of the Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The company makes sales of over 750cc class motorcycles made for cruising on highways; it offers over 30 models of motorcycles for touring alongside custom-made Harleys via a network spread across the world comprising over 1,600 dealers across 6 continents. The company’s motorcycles are uniquely designed – their designs along with exhaust notes are distinct.
CORBIN - PACIFIC Summary 1.1 Executive Summary Corbin Pacific, Inc. is a California based company, whose mission is to produce best motorcycle accessories in the world through innovative designing and high quality manufacturing with a customer oriented approach. Mike Corbin, Founder and President of the company started this company back in 1968 by producing motorcycle seats in his garage. Over the past three decades, the company has come a long way. It now has more than 90 % market share in the motorcycle accessories. Its product line includes motorcycle seats (also called saddles), bags, fenders and other small accessories of a motorcycle.
Harley-Davidson’s products include: motorcycles, parts & accessories along with financing services. Three main geographic markets comprise the bulk of motorcycle sales: North America, Asia and Europe. Harley-Davidson’s customers are comprised of both male and female with the female segment the fastest growing market at 5% yearly. Expansion into the European and especially Asian markets will be forthcoming. These new market opportunities will require new designs that are lighter, easier to use, comfortable and stylish.
We sell excitement, a way of life" (New York University). This was a good description of what Mr. Teerlink had planned for the company and how he would start Harley-Davidsons international venture. He knew the company had a niche in the heavyweight motorcycle industry with its brand name, so the company started licensing deals. The company produced many items for owners, such as t-shirts, jewelry, and leather goods, which they expanded into their international markets. In 1993, the company was able to acquire a 49% interest in the Buell Motorcycle Company.
Durant founded General Motors and they have become a pioneer in the automotive corporation, which makes them one of the largest vehicle manufactures in the world. Their global headquarter is located in Detroit, Michigan in the United States of America. The company has employed more than 215,000 employees and have partnered with more than 31,000 companies. GM has inquired about digital communication and carryout business in over 50 different countries, across 6 different continents to support their manufacturing operations. General Motors has a vision that focuses on becoming the world leader in relations to transportation services and products.
PRODUCTS Three types of products and services are being offered in the motorcycle industry: motorcycles, accessories, and financing services. But te main products are motorcycles. which includes mopeds or scooters (125cc), accounting for about 17% of total motorcycle sales; lightweight motorcycles road bikes, dirt bikes, dual purpose bikes (1255cc to 499cc), accounting for 51% of sales; sport motorcycles street bikes, and... ... middle of paper ... ...so they create customer loyalty. Fifth, increase our production efficiency by rationalizing manufacturing processes, reducing complexity and implementing a “platform” approach. Sixth, and most important for the future of Ducati is to develop an internet business by creating an internet site (www.ducati.com) where you can look at the catalogue for motorcycles, spare parts, the latest racing news, a virtual Ducati museum and contacts for local dealerships.
Italian Motorcycles Since the early 1900’s many companies have emerged in Italy to make some of the best motorcycles in the world. Though some companies may have failed, a few great companies prevailed to make the most high tech machines and win numerous world championships. Ducati Ducati started out with bicycles with engines clipped on. The company’s success came from designer Fabio Taglioni. In 1954 he created a single cylinder machine with a shaft driven overhead cam-shaft that formed the basis for Ducati.
Thanks to GM, many of the popular vehicle brands that are available, they have produced. You can understand how vital GM has been to the automotive world when you find out that “it was the world’s largest car maker from 1931 to 2008, when it was surpassed by Toyota” (Costantini). The history of GM dates back to 1908. At this time or to be more specific on September 16, GM was founded in Flint, Michigan, by William C Durant (General Motors Company, 2011). The company started as Durant-Dot Carriage Company which started in 1886 and by 1900 was producing over 100,000 carriages a year (Flint).
It continues to be very successful with 600,000 owners and 1,200 chapters worldwide. Economic Indicators Internationally, Harley-Davidson revenue has exceeded $816 million, which accounts for 18% of the net revenue for motorcycles. The Harley-Davidson emblem is an international icon and the sound of V-twin engine is unmistakable. Harley-Davidson is the number one motorcycle manufacturer and is also the number one seller of heavyweight bikes in the U.S. They also sell a line of clothing and accessories as well as make bikes under the Buell nameplate.
Harley-Davidson Inc. Celebrating their 100th anniversary next year, Harley-Davidson is a true American success story. From their modest beginnings in Milwaukee, Wisconsin to one of the most recognized company names worldwide, they have been passionate about motorcycles. Harley offers an experience like none other with the one of a kind look, feel, and sound only available on a Harley. Besides their main business of building and selling motorcycles, they have began to offer financing and insurance through Harley-Davidson Financial Services, and they also offer a full line of accessories and apparel to make the Harley experience complete.