Graphic Design Research Paper

519 Words2 Pages

The Importance of Quality Graphic Design

Quality graphic design allows you to display your services, products, brand, and other business features in an attractive and engaging format for your customers. In the current consumer market there is a greater amount of competition for the same type of services and products, so how effective and crowd pleasing your graphic design is may just make or break how consumers regard your brand in comparison. Investing time and money into a graphic design that is free of kinks and is easy to navigate will encourage customers to view and further explore your site.

Consumers spend a great deal of time conducting their business online, so they will be able to accurately tell a quality graphic design from one …show more content…

If they perceive your website in such a way, then you will begin to lose credibility in the eyes of even your most loyal customer. If the graphic design on your website is up to date and allows a customer to easily navigate between pages, you are more likely to garner a credible reputation and establish a trusting relationship.

Sets You Apart
There are many competitors within the online market that consumers can just as easily access as your own company. If you have a poor quality graphic design on your website, potential customers may forgo your business for one they find more appealing. A quality graphic design conveys to a customer that you care about their experience and want to make it as enjoyable as possible.

Reflects Your Brand
The graphic design on your website should reflect the intentions of your business and what your brand stands for. If you have not taken the time and effort to create a decent graphic design, it will convey to your customers that you do not take much pride in the perception and reputation of your customers. Try and have a graphic design on your website that promotes and complements the appearance of your

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