Goettl Good Guys Air Conditioning Repairmen Case Study

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When Goettl Good Guys Air Conditioning Repairmen was bought in 2012, the company saw many changes. Usually, when a company is sold, existing employees and customers see a decline, due to attempts by the new owners to save money, However, Goetti flourished. Under new owner Ken Goodrich, the company began focusing on quality and customer service. Goodrich had each technician photograph the new unit he or she installed, so Goodrich could assess the quality of the installation. This turned the technicians into perfectionists, which benefited the customers immensely. According to the company website, Goettl Good Guys Air Conditioning Repairmen offers residential and commercial HVAC service, as well as indoor air cleaning services. With a completely

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