Global Differentiation Strategy:Click

Over time we have learned so much from those that came before us in the business world. Frederick Taylor, the father of scientific management, made innovations in industrial engineering which paid off in dramatic improvements in productivity (Sandrone, 1997). “Dr. Deming's famous 14 Points, originally presented in Out of the Crisis, serve as management guidelines (Dr. W. Edwards Deming, n.d.).” There are a host of others that we all have gained knowledge about business operations from and used to help make our company’s superior. “A company’s strategy is its action plan for outperforming its competitors and achieving superior profitability (Thompson, Peteraf, Gamble, & Strickland III, 2014).” The success of any company depends on not only having an effective strategy but also in the ability to execute that strategy well. “The heart and soul of any strategy are the actions and moves in the marketplace that managers are taking to gain a competitive advantage over rivals (Thompson, Peteraf, Gamble, & Strickland III, 2014).” There are many different strategies that can be altered in a number of ways depending on a company’s particular preference. “Developing a sustainable, competitive advantage requires customer loyalty, a great location, unique merchandise, proper distribution channels, good vendor relations, a reputation for customer service, and multiple sources of advantage (Sustainable Competitive Advantage, n.d.).” As a co-manager of Click, I believe we have definitely developed a sustainable competitive advantage over our competitors during the last decade. As our vision statement states, “We strive to be the consumers leading choice in premium cameras and sustain growth through continuing efforts in innovation. We will add sus...

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... customer base and attracts new customers each year. Each year we add our cameras to new retailer’s inventories.

We began with a facility that held 150 employees and have increased our facilities to hold 250 employees as of our fourteenth year of operations. Click believes that happy employees are more productive employees which is why we choose to offer a compensation package that is ten percent above industry averages. We also try our best to ward off faulty equipment so we pay higher bonuses for perfect attendance in addition to incentives to reduce our amount of warranty claims. We keep productivity up by paying 1500 dollars each quarter towards training and productivity improvement. One very important fact is that we utilize our employees and choose to pay overtime rather than outsource our cameras because it is definitely more cost effective for our company.