Gender Stereotypes in Advertising

1288 Words3 Pages

When I was little I never paid much attention to how advertisers used women specifically for housework advertisements. I started to notice how bad it was when I saw a few commercials in a row on different cleaning products and how each had a woman in it having fun cleaning. I know from personal experience that cleaning is not that fun. After thinking about it more, I found that men were almost never put as the one taking care of the kids and pets or cleaning up after them, it was always women. It actually really bothered me on how women were depicted more as a housewife, like they have no other role or responsibility.
I decided to search more and more on different advertisements and articles depicting women being more as a housewife and was able to find a few. One of the articles I found was “TV: Where Men Work And Women Clean.” I found this article when looking at similar searches of other sources I had, and while reading it, I found that it related quite well to my question on how women are depicted more domestically than men.
Soraya Chemaly has a master’s degree for post-graduate studies and has many accomplishments in life along with writing for The Huffington Post, which makes her a reliable source. Chemaly published this article on Role/Reboot to inform people more on how advertisements put women below men for many things like housework and employment. This was posted in February of 2012, at that point in time many advertisements and shows were being made and becoming more and more sexist, most likely causing her to write this article.
In the article “TV: Where Men Work And Women Clean,” Soraya Chemaly starts off by showing her readers how sexist advertisement is everywhere, even if you do not expect it. Chemaly talks ...

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...rayal of Men and Women in TV Ads." The Portrayal of Men and Women in TV Ads. Aberystwyth University, Apr. 2002. Web. 03 Nov. 2013.
Naughton, Michael. The Popularized “Housewife” in Advertisements. Rep. Andover Phillips Academy. Web. 4 Nov. 2013.Naughton caught the attention of the popular audience and told about how women are portrayed as housewives. Naughton used many different advertisements and examples to show how domesticated women are. It was mentioned many times on how after seeing advertisements like this, women started to believe it was true.
Platt, Sarah. "Advertising Has Plenty of Gender Stereotypes." Http://www.alligator.org/. The Independent Florida, 19 Mar. 2013. Web. 07 Nov. 2013.
Shrikhande, Vaishali. "STEREOTYPING OF WOMEN IN TELEVISION ADVERTISEMENTS." Thesis. Louisiana Sate University and Agricultural and Mechanical College, 2003. Web. 3 Nov. 2013.

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