Gender Roles In The Media Essay

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Media and communications are a central element of today’s society, yet the thought that media has little to no effect on gender and sexuality shapes how each individual views their own self-identity. Over the years we have witnessed the launch of social media sites, music sites such as YouTube, new genres of music, and other forms of media, that all contribute to the outlook of gender roles and stereotypes. The media contains countless standards based on how the genders should act, look, and feel, that is seems almost ordinary to satisfy these stereotypical demands of society. For example, Meghan Trainor’s “Dear Future Husband,” is a catchy song with a 50’s themed video that portrays standards of a feminine woman spoiled by strong, caring and masculine men. Now, it is unusual to catch the issues between the lyrics and video at first glance, but, the controversy shared between the two are quite focused on gender roles, stereotypes, and…show more content…
Conspicuous viewers must be aware of the messages existing in the media, such as gender roles and stereotypes that are shown throughout advertisements, television and films, and music. For example, Tide, a Proctor and Gamble laundry detergent, shares an advertisement of a father who is a stay-at-home dad taking care of his daughter, who loves her princess dress and wears it a majority of the week. In this advertisement the father is not only depicted in a masculine light by being placed in “jail” while his daughter roleplays as the sheriff, but the father is also shown playing princess-themed games with his daughter. Sharing the images of a man playing “girly” games with his daughter indicates a more equal society, meaning gender roles and stereotypes are obscured. The Tide commercial hints at the idea of gender roles being nearly obsolete in today’s culture, with the world on its way of embracing gender equality to be recognized in all aspects of life in

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