Gender Norms In Sports

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A color-gender binary that pink-for-a-girl and blue-for-a-boy police children to properly perform color-gender norms over the course of the history. Ultimately the effort to preserve gender-appropriate color as a gender norm was successful. It deeply instills surreptitiously into the children’s conscious to determine the color of toys that they are supposed to choose at their very young age. Comparing to girls, boys are stricter than girls to conform gender behaviors. Parents of boys are resistance to letting their son participant in girly activities. The notion for this phenomenon is displaced by a recent widespread ad by Audi titled Let’s Change the Game published on Dec 24, 2016. The Audi commercial indicates that women have more freedom …show more content…

There are a series of actions contradicted gender norms performed by female Barbie characters. For example, a female Barbie doll drives a blue sports car and show her ambitious to compete with another guy who also drives a mini sports car, two female Barbie dolls are playing soccer even though they play in a feminine way, and a pink horse enjoys skateboarding. These gender-nonconforming behaviors are performed by female characters. In contrast, after being turned down to pay for the Barbie doll by the mom, the son put the Barbie doll back to the counter. This move implies that the mom believes a boy plays Barbie is a way of being sissy so she disapproves of his son to engage in the feminine side. Accordingly, notice how women’s performances of masculinity strongly emphasize a sign that women gain more freedom and options than men to displace both gender’s activities. They are doing everything that most men do today. But men are not socially accepted to contradict an idealized …show more content…

In one side, when the main female Barbie character drives a sport car in front of other characters in the ad, others applause and shout of joy. When she stops by the pink coffee shop, a male character smilingly waves to her and say “hi”. It appears to me that other characters’ reaction on the female Barbie endorses her interest in being masculine ways like driving and racing. On the other side, the mom of the boy on the end is unhappy with her son’s choice and say “They can’t go together”. Clearly, these two significant comparisons on people’s reaction toward the opposite sex’s choice are explicit. Most women are less likely to be disparaged in our society comparing to men. However, the negative reaction by the mom of the boy to distress over the boy’s feminine sides reflects men are most likely to discourage their adoption of femininity. Because of androcentrism, choosing a pink Barbie doll seems unsuited to men. As a result, women have much less possibility than men to receive negative reactions from the society, and then they have more opportunities to choose to behave both gender

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