I originally focused on gender roles as a depiction of stereotypical behavior as reflected by advertising especially the portrayal of women, but I discovered that there were other stereotypes being perpetuated as well that were just as institutionalized if not just simply less noticed or studied. Therefore, although this argument will focus on the depiction of females and the female role in advertising. It will also mention the general use of American values , norms, and institutions to influence consumers. An institution is defined as "a stable cluster of values, norms, status, roles, and groups that develop around a basic social need" with a status being a person's position in society and a role being the behavior expected from that, and a value being a socially shared idea of what is good, right, and desirable and a norm being the behavior expected from those ideas. When people begin to form certain expectations in life there begin to be formed stereotypes.
Gender describes the male and female characteristics that a society puts forth. Gender emerges from the combination of our bodies, cultures and individual experiences. (Fuentes p.182). Media, parents, peers, and siblings, whether conscious or unconscious, help in the shaping of our gender. Though biological differences influence gender, many other factors have a greater influence on the person’s acquiring of gender.
A person's gender and sex are two different issues, but this is easily misunderstood by society. Gender can be defined as a personality trait of a person as well as position in society associated with the male or female. Sex is the biological make up of a person (Carl, 2012). Many people see gender and culture separately, but in today's society, it can become united by combining issues. Culture can be defined in many different ways.
Gender Structure Throughout this paper you will learn about gender as a structure and gender relating to social institutions. You will also learn about Lorber’s insights of how gender differences relate to individuals and society as a whole. Gender structure has many factors that can lead to one identifying as a certain gender. A persons religion, childhood upbringing, peers, culture, and surroundings can all influence how one relates to gender, as each social group has what they consider to be norms for how men and women should behave and designated roles in society. Lorber relates to individuals following alike gender groups, leading to gender roles staying the same.
In this essay I would like to elaborate on this further by looking at the meaning of gender and how it impacts identity, some of the stereotypes regarding gender roles and finally, how gender role impacts on identity in terms of career. I have chosen this topic as I believe that it is a highly interesting topic that is important in everyday life in every society. Before looking at the impacts of gender role on identity it is important to look at what all of these terms actually mean. To start off one must ask what the meaning of identity is. Generally, identity can be looked at as the way a person looks at themselves which can be sculpted by their gender and social background.
This is because, in our modern society, gender roles are predominantly based from those established in previous generations. However, these results are not absolute. As discussed previously, gender affects conformity due to the gender differences on socialisation. When taking a cross-cultural stance, it is evident that different societies and cultures will teach different perspectives of conformity. Therefore, this gender variance in conformity is not absolute, but rather characteristic of the society, culture and time in which one develops.
Women behave one way and men another, an idea that we are enriched with by our environment at a young age. Society chooses what it means to be a man or to be a woman and who should be feminine and who should act masculine. Gender identity is how we choose to express our gender and act in our gender roles. Whether we are male or female does not solely rely on our sexual organs. The way we were brought up, our community, culture, beliefs and the media are some of the ways that structure our own understanding of our primary identity.
In order for an utterance to mean something, it has to be used. Gendered words, in particular, are extremely reliant on communication because, through the interpretation of the listener, the intentions of the speaker, societal norms, and cultural norms, seemingly arbitrary words obtain gendered meanings because they demonstrate qualities that the particular society or culture associates with a certain gender. Although it is possible to argue that either speaker intent or hearer interpretation is the sole origins of gendered adjective meanings, I disagree. I believe that the cultural backgrounds of both the listener and the speaker, combined with the context in which the words are used, and the way they are said, make up the origins of the gendered meanings of words and
We must take note that gender is a socio-cultural construction. This means that gender is what we make of it. Since there is not a definitive answer for what gender is outside of the physiology, we must turn to each other to define what it is. It becomes a construction as the individual adapts their gender to what society claims are standard for your sex. When referring to sex and gender we need to remember that they “are two different concepts” (Giraudo, 2016a).
Gender Stereotypes exist because of constructs that allow for constant reinforcement. First of all, in order to get away from the notions of stereotypes, one must examine gender as something that is not universal or static. Notions like the fully masculine man or feminine female are not possible. The reason being that masculinities and femininities varies across cultures. Not only that, but it is possible for them to change over time.