In health class, we learn that all humans are different. But one thing we have in common is the need for a substance call electrolytes. Electrolytes are critical to the body’s function and help maintain muscle performance, heart rates and activity. When I think of Electrolytes I think of sports drinks like Gatorade. Want to know who drinks Gatorade? Derek Jeter, Michael Jordan, Cam Newton, and Dwayne Wade! As I watched Gatorade Commercials from the 80s, 90s, and Today, I observed that star athletes that endorse Gatorade Commercials have the whole commercial centered on them. One commercial from the 80s mentioned that the “body needs potassium”, but didn’t say the word “electrolytes.” When I joined the soccer team, I observed that I would …show more content…
That’s when a spark lit and I started asking questions such as, “What benefits do sports drink have over water or juices?”, “What exactly electrolytes are and how many are in sports drinks?” As a curious 12 year old, I started researching on sports drinks. I discovered electrolytes include potassium, sodium, calcium, and other elements too. As a person perspires he/she loses water and electrolytes in the body. Loss of electrolytes can lead to heat exhaustion, nausea, and other conditions. I continued my research. I decided that I had to educate myself further about Gatorade. I observed that since the end of 2012, Gatorade’s sales are 3.3 Billion Dollars. Furthermore, Gatorade has many products such as drinks, powders, energy chews, and even energy bars. Gatorade drinks are put into five categories; Original, Frost, Fierce, Low Calorie, and Endurance. Original Gatorade has seventeen flavors. The other categories have about five flavors each. Not surprisingly, Gatorade has plenty of competitors, including PowerAde. To my surprise, Gatorade was invented at the University of Florida in the summer of 1965, when researchers and physicians noticed that college sports teams, The Florida Gators, …show more content…
We assembled the Electrolyte Challenge Kit. Some things we did to assemble the kit were, connect two wires to the multi-meter, attach alligator clips to each other, and we also wrapped copper wire around a straw. The Electrolyte Challenge Kit has the job of determining how many amps of energy are in each drink. We later used this information in the formula, E= A ÷ V or Electrolytes Equal Amps Divided by Volts, to determine how many electrolytes are in each drink. We discovered that the natural juice has the most electrolytes and the water has the least
Snell PG, Ward R, Kandaswami C, Stohs SJ. Comparative effects of selected non-caffeinated rehydration sports drinks on short-term performance following moderate dehydration. Journal of the International Society of Sports Nutrition 7:28-36, 2010.
Caffeine has many specific benefits for different types of athletes. Though much of the research on caffeine in athletics is inconclusive, there are many athletes that believe the substance can enhance their physical as well as mental performance. It is supposed that caffeine can improve the athlete’s endurance in sports where long-term stamina is needed. These sports include cycling, running, and even soccer. In an experiment to study the effects of caffeine as an ergogenic aid, 6 regular caffeine users were monitored while they exercised until exhaustion. During this double ...
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
...ble in a Gatorade bottle but these are the most important ones. The most chemistry that is present in sports drinks and in this case, Gatorade, is seen through the electrolytes. In a nutshell electrolytes are substances that are soluble in water and after being completely dissolved, they give ions. Our body consists of Cation and Anion electrolytes which are nutritionally referred to as Macrominerals. As stated before the balance level of electrolytes is every crucial for the human body, and if imbalanced the person can have serious and life threatening issues. But the only way to restore our electrolytes level is by consuming these sports drinks, so this is the main reason as for why even though the sports drinks have some negative aspects to them they are one of the cheapest and easiest ways a person can get the required electrolytes for their body.
Zmuda, Natalie. "What's a Sport? Gatorade Redefines to Broaden Target." Advertising Age News RSS. AdAge.com, 12 Apr. 2010. Web. 24 Mar. 2014.
Early summer, about forty-eight years ago in 1965, University of Florida assistant football coach, Dwayne Douglas, sat down and wondered why so many of his players were suffering from heat strokes and heat related illnesses during games or practice. So, he went to the university physicians and asked them to determine why this was happening. Not long after it was discovered that two key factors were causing the Florida Gator players to suffer from these conditions: the fluids and electrolytes the players were losing during the events were not being put back into the body, and the massive amounts of carbohydrates the players' bodies used for energy were not being replenished. So, he decided to create Gatorade. There are plenty of Gurus out there who will sit and tell you that water is natural and it’s the best thing you could ever put into your body, but let’s get real I’ll take scientifically proven research over someone’s “word” any day. (Rovell 58)
To find the answer we performed an experiment. We decided to put the drinks to the test by exercising, and then seeing how well we shoot 10 free throws. But after we exercised we drank either Powerade or Gatorade. We would then collect data, analyze it, and ultimately find out which drink is more effective. When I finished working out on Day 1, I drank Gatorade. I made 8/10. On Day 2, I drank Powerade after exercising and shot 7/10. And since the results were very similar I decided I would exercise and shoot 10 more on Day 3. But instead of drinking a sports drink I just drank water. I made 7/10. This data was very interesting. It shows Gatorade improved performance more, but nothing really stood out. So unless you plan on running a marathon or other strenuous athletic tasks, it will not really matter if you drink Powerade or Gatorade. Our experiment even showed, no matter how many fancy sports drinks come out, water is always a very reliable option when it comes to regaining lost
Competition also presents itself in original sports drinks, such as Gatorade (Pepsi) and Powerade (Coca Cola). Furthermore, premixed alcoholic drinks like the Smirnoff range form part of the competition.
Sport drinks usually contain water, sugar (there are sugar-free drinks), sodium, potassium, artificial colours and flavours. Which states that it is a good source of electrolytes. But why is this an issue? It is because some sport drinks can be too much sugar. Depending on the brand or the type of the drink, some contain up to 22.4 grams of sugar per 250ml and sport drinks are usually in large sized bottles.
Invoking feelings and bits of emotions like advertisement do, causes viewers to feel more connected to whatever is being advertised or presented. The use of feelings and emotions in a persuasive manor is referred to as using the pathos persuasive technique and is one of the most popular techniques used in our culture today. The feelings created from an ad like this could range from anger, to jealousy, sorrow, and even fear. This specific ad is oriented towards the specific emotions of determination and fearlessness that a quality competitor should have. Its displays the message to not ever give up and push on because the failures that even the greats of the sport have had motivated them to be better and become who they are today. The use of pathos helps Gatorade make it sound like anyone can succeed if they use their product by determining the viewers and providing that little bit of a push. This is meant to light that fire of emotion inside someone to do their best. Gatorade has been able to do the same thing with each of their commercials and that feeling you get when you watch commercials like that is due to the pathos persuasive
Executive Summary: Gatorade was first formed in the 1960's in Florida. The doctors of the University of Florida noticed that their football players where severely dehydrated in turn the players lacked the performance of the field. After several tests the doctors came up with a carbohydrate-electrolyte beverage that kept the players hydrated since water was not doing the trick. After noticing dramatic success in their teams' record in football, players and coaches wanted Gatorade to be on their sidelines each and every game. After the success in college sports, the Gatorade Company was on the sidelines helping professional athletes such as Michael Jordan. Players from the NBA, NFL and even NASCAR have all chosen to drink Gatorade. Gatorade even took the worldwide stage by introducing the brand to China, Colombia, the Middle East, South Africa and another 75 more countries. Even after all this success and 35 years in business, Gatorade keeps their focus on pro-players, amateur athletes, or anyone else.
Sports drinks contain electroyles and carbohydates, as the article states ‘’While exercising for short periods of time, it is not necessary to replace electrolytes; however, athletes and marathon participants exercising for period of an hour or more can benefit from electrolyte replacement in particular.’’ If a person isn’t doing any type of activity that makes them sweat then they don’t need to have a sports drink becasue then they will only add electroytes that they don’t even need not only this but sports drinks contain sugar and carolies so they are actually gaining by drinking sports
Diuretics are substances that increase the production of urine and excretion of sodium. As a result this alters both the volume and content of body fluids(Jackson, 2006). This highly desirable quality means that the use of diuretics are abused by athletes for the benefit of both rapid water loss (to meet weight categories) and in order to mask the presence of banned substances. The competitive nature of humans means that since sporting events and competitions began, the desire to gain a competitive advantage has always been a huge factor. Nowadays in this ’commercial’ sporting world, with massive lucrative lifestyles, and the related lust for sporting success, sports men and women have resulted in countless methods to achieve a competitive edge. With an ever-growing development in medicines and chemistry, such attempts include the use of performance-enhancing drugs. This is unfortunately has become the scourge of modern sport, and their use to gain advantages in competition is on the increase. (Barroso et al., 2008).
Companies utilize different marketing strategies to appeal to their target audience. The methods they use to market their products usually reflects the target audience’s preferences or needs. Gatorade was invented at the University of Florida in 1965 by a team of researchers. They discovered nutrients were not being replenished when the school’s football team competed and formulated a solution to the problem. Today Gatorade primarily targets athletic or physically active individuals, especially professional athletes. Over time, Gatorade has become one of the most popular and leading sports drink companies in the world. Many people recognize what Gatorade is and what they do to help individuals who need the extra replenishment so they can continue