One way of doing this is by using slogans to show what they have to offer. Gatorade uses catchy slogans to reach their target audience, and to show what their product can be used for. Gatorade uses slogans to identify the company’s mission and theme and reveal them to the consumer. One of Gatorade’s most recent slogans is “Float like a Butterfly, Sting like a Bee, ½ the calories, all the G.” Many people already recognize the first part of the slogan because it is associated with famous professional boxer, Muhammad Ali. But Gatorade is using this catch phrase as a means to describe how athletes want to compete on the field.
This is why top athletes in professional sports endorse and use this produce. The commercial for Gatorade ask “Is it in you?” Gatorade and other numerous sports drinks have become a very important part of today’s sports market, and it seems to be with good reason. Research has confirmed that for the most part, the claims made by companies such as Gatorade about the effectiveness of their sports drinks are true. Gatorade is a useful sports drink.
In one Gatorade advertisement where there was a lot of athlete’s player all different kind of sport and each of them are talking about what’s the secret to victory. And the background music is very motivating and in the video the beat of the music is in the right spot. At the end of the advertisement they show that Gatorade was part of victory. we realize that aside from the directive to change from drinking water as a source of rehydration to Gatorade, that the commercial targets factors like race and gender. The ad suggests that the only way you can evolve is with Gatorade in your system.
From what I have seen, being involved in many athletic activities, these new products have been popping up more and more frequently. I have even tried them myself. It is intriguing to see if performance really will improve by following the regimen Gatorade has provided. It is still too soon to tell if they will be extremely financially beneficial to Gatorade but they have been decisive, deliberate, and clear in their message to their consumers.
With endorsements of such renowned athletes, Gatorade creates trust and credibility with their viewers through example of famous athletes who have had prolific careers. Gatorade has also appealed to their viewers at an emotion level, through issues women and people of different race face. Athletes endorsed in this commercial also have the implication of linking words with pictures by comparing the innovative product and the changes in the way society has begun to accept all human beings as equals.
The success of the people that Nike promotes helps give Nike a little bit of credibility in what helps make someone a great athlete. So when Nike promotes a shoe saying that a certain type of shoe promising a specific result people not only buy to satisfy the need to create a better reality but also in trusting in Nike and what they can do. Those pictures are their constant appeal to ethos. The athletes like Russell Westbrook and past legends like Michael Jordan that Nike sponsored have created a chain in which Nike gives an athlete publicity and in turn that publicity helps the person they are sponsoring boost the sells for their product more. With all of this Nike helps create an image of what modern American is like.
These celebrities have many fans and idols out in the world, which is a great way to show these fans and idols what these stars use to keep their skin acne free. Every fan and idol wants to be just like their favorite actors, singers, or other famous people, whether it is hair products, clothes, or makeup fans want to use the same products that their favorite stars uses. Adam Levine, Katy Perry, and Justin Bieber are a few of the many celebrities that influence everyone to dress or use the same products that they use. These famous people can say "My secret to keeping my skin acne free is because I use Proactiv” this will make their fans believe that Proactiv makes their skin acne free too. Fans always believe their favorite celebrities and defend them so using celebrities is the way to get into our wallets.
Since the dawn of the twenty-first century, performance enhancing drugs have become a religious practice in “the lives of some sport figures.” The use of these supplements have given the user an edge, an edge to perform at maximum capability. Most major athletes all agree on the fact that the competitive drive to win can be quite intense. Besides the satisfaction of personal accomplishment, athletes commonly pursue high hopes of attaining a medal, a college scholarship or the once in a lifetime opportunity to play on a professional team. In such an environment, the use of performance-enhancing drugs has become increasingly common (Athletes & Drug Use). For most athletes, winning at all costs includes taking performance-enhancing drugs.
Nike shoe are designed for the professional athletes, the craze of extreme sports and fantasy towards sports personalities have been growing. Nike partnered with new sensation in the soccer world Rhonaldino from Brazil and released a soccer shoe based on him called “Tiempo Guri FG” which influence world’s soccer fan. The other external influence promoting Nike is social status of people. The price of Nike shoe is reasonable for the middle class and upper middle class.