Frontline Staff Attitude

Customer satisfaction in a business is dependent on the quality of service a customer encounters. The frontline staff directly interacts with customers, and customers tend to draw their perception based on the physical attributes of the frontline staff. According to corporate perspective, well dressed employees draw better impression with customers.

First impressions are very important - they can be about dress as well as attitude. Visual effect is in any event as critical as verbal effect, individuals will rapidly make suppositions focused around your facial interpretations, the attire you wear, how overall prepped you are and your non-verbal communication.

The appearance of your workers drastically influences your corporate brand character and impacts how your association is seen by your clients, customers, patients, the group, your industry market, and prospective representatives. Overall prepped representatives extend a feeling of certainty to people in general's they serve. They add to the general validity of the association they speak to. Selecting their outfits is as imperative as selecting your adornment. When it’s all said and done, the forefront staff makes the first and most enduring impressions with clients, patients and/or visitors.

The main objective of this study is to identify that how does frontline staff attire affects the customer satisfaction with transaction. The unique basic priority observed and practiced by organization is usually the motivation to keep their relationship with customers alive and well going so the future prospect goals could be secured and maintained.

Enabling your staff profits the client as well as the worker. Minimizing these events cutoff points persist-impacts to the following clien...

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...e in English, with several satisfaction scale questions and personal questions.

Style of dress being used: Professional attire: (shirt, neck tie, and university coat for male, tailored trouser with university coat for female.

Casual attire: (jeans and T-shirt for male, jeans or shalwar qameez for female).

Independent sample T-test has been used for H1. Reason behind using independent sample T-test for H1 is that impact of frontline staff’s attire has been compared with customer satisfaction.

H1: There is an impact of frontline staff's attire on customer satisfaction.

Result: H1 is accepted.

Interpretation:

In order to understand the impact of frontline staff's attire on customer satisfaction t-test has been run independently. It has been proved statistically that the hypothesis has been accepted since there is difference in means of casual and formal attire.