Frogs Advertisement Analysis

757 Words2 Pages

Analysis essay
Denisse Vargas
Eng Comp
Jul/16/15

The importance of this announcement shows that if frogs go extinct the human population would be overpopulated with insects. This ad caught my attention from how it appears. The ad shows a lady doing a simple task as reading her book in the tub relaxing, with a facial on and candles lit around her, she has zero expression to the millions of insects surrounding her entire background; the insects overpower the ad with increased size and boldness. It is as if she is already use to the fact of frogs being extinct and the repercussions of that. The slogan on the psa says “IF FROGS GO EXTINCT, YOU’LL NOTICE.” The psa has a follow up to where the viewer can find more information or contribute to the …show more content…

PSA. Also the creators behind this PSA are knowledgeable enough to shows. “Frogs today are threatened with extinction. The Vancouver Aquarium has joined forces with zoos and aquariums around the world to try and stop hundreds of species from vanishing forever in a global effort called Amphibian Ark (AArk). AArk’s goal is to raise awareness about amphibian vulnerability and rescue at least 500 of the most threatened species. These species will be protected and bred in secure facilities at zoos and aquariums until the animals can one day be released back into nature. This was posted on 2015 Vancouver Aquarium by Chris Allion. …show more content…

They face the most significant mass extinction since the dinosaurs. The main reason they will disappear is because we will choose to allow it. You can be one of the people who stops it.” (2) This was found on the Amphibian Ark by Andy Harrison. This shows how the follow up on the PSA specifically makes the viewer feel some sort of guilt by saying “The main reason they will disappear is because we will choose to allow it. You can be one of the people who stops it.” This helps put the viewer in a mindset of wanting to help by implying that we are choosing to allow it. This shows a way of how persuasion and guilt as an emotion can make viewers see that PSA the way it was intended

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