Ford Pinto Ethics

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Brandon Trinh Bus/Phil 186-07 Professional and Business Ethics Spring ‘15/Dr. Williamson February 23, 2015 The Ford Pinto Companies that ignore the safety of their consumers in order to push a product to meet its deadline while saving some money are acting immorally. Ford knew their new automobile, the Pinto, had serious consequences to human welfare, yet ignored it and sold the product as is anyway. The Pinto did not meet the National Highway Traffic Safety Administration’s proposed standard for rear-impact collisions and failed every crash-test. This posed a serious safety concern considering that the Pinto represented a serious fire hazard when struck from the rear; even at low speed collisions. Even with this knowledge, Ford decided to push the product as is and ultimately ended up harming many people. Therefore, Ford acted immorally. …show more content…

It was their competitive drive that led them to the decision of compressing their timetable for the Pinto from three-and-a-half years to just only two. This meant that any changes that were to be made were done in the process of building this car. However, they bumped into a major setback since their new car could not pass the proposed standard set by the National Highway Traffic Safety Administration. This standard called for automobiles to withstand 20-mph collisions from the rear without sustaining any fuel loss. This setback forced Ford to make an ethical decision: They could meet the production timetable by neglecting consumer safety and rolling out the existing design for the Pinto; or they could delay productions in order to implement a safer gas tank but would have to be forced fork over a little bit more money per vehicle and to concede to foreign

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