Food

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Brian Wansink’s work demonstrates what little control we have over our own decisions with food, and he has devised a number of experiments to demonstrate this. His work is extremely entertaining, and I imagine this is because many of us are so impressed with how simple it is to be confused by food. He is consistently questioning how the environment influences the choices we make, and how our environments have resulted in consistent over consumption. He implements some of the same strategies that the food industry uses in an effort to expose just how successful they are.
When visiting SU, Wansink described a number of scenarios that he has experimented with in order to study the eating behaviors of his subjects. He also explained his “lab” which consists of a fairly typical eating environment that he uses to study behavior. Wansink described many of his studies that I am familiar with, but his ability to entertain his audience emphasized just how little we know about our own behavior. He explained one interaction with an established bartender where he exemplified our perception of vol...

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