Fluid Salon Advertisement Analysis

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Pretty Abusive It is very easy to manipulate information and play on the insacurities of others in todays socirty. In a world of advertisments and being obsessed with the bigger, better, and newer matereals, companies do not hold back if it will get people to buy their products. This advertisement from Fluid Salon in Edmonton Canada is trying to convince young adult women to go to their salon by playing on their vulnerable self-esteem but was later removed from the media due to what looks of supporting and normalizing domestic abuse. This is not the first time Fluid has insulted the media with their disrespectfull content but surly crossed the line this time around. Fluid Salon Fluid Salon is a popular salon in Edmonton Canada owned by Sarah Cameron (Adweek). "Please interpret the ad as freedom dictates—that is your right—just as artistic expression is our right,"(Adweek) Cameron defends the advertisement saying that everyone is so offended especially if you have a personal history. Refusing to take down the advertisement Cameron posts a long …show more content…

Both are young subjects that look like there in their late 20’s. The man has a smirk and looks more relaxed than the woman. He is placed behind and towering over her, coming across that he is dominant but at the same time not trying to draw attention to himself. Looking closely, he is holding a necklace. If your mind gets lost in assumption, it could easily be some type of rope or chain. This can demonstrate the vicious cycle of domestic violence that women struggle to break apart from. Usually, the man in any way, mentally or physically abuses the woman, she wants to leave but he pulls her back in by saying he’s going to change or presents a gift. Also, the gift in this case is something used around the neck, something that’s pretty and makes you feel good but at the same time choke and strangle you. Nothing sentimental like a

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