EXECUTIVE SUMMARY Name: Breaking Time Café Address: Mission The mission of the business is to satisfy customers’ needs and wants for high quality coffee, delicious nutritious meals and excellent service, and as well as develop new menu items to meet the changing needs and tastes of people who care about what they eat. Product and Service We sell and serve a various kind of beverages (especially fine coffee), and food. The main activity is the operation of Breaking Time coffee shop including storing, preparing, selling and serving our products to our valued customers. Ideal Customers Our main customers are students and staff in EIU, guests who visit EIU, and people who work nearby. Age: 18- 60 Income: Average wages and depend on family.
Rather you are in their store buying a Caramel Frappuccino®, visiting their website or watching one of their advertisements on television; as the consumer, the message is loud and clear. Pick up any newspaper and you are likely to find an article about the coffee giant. Starbucks pledges a commitment to their over 172,000 partners (employees) and the community. “We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience” (Starbucks, 2008). Visit Starbucks.com and you enter a virtual world of delight.
INTRODUCTION Starbucks was established in 1971 and it is an established, successful purveyor of Coffee. Starbucks is always known for its “rewarding coffeehouse” experience. In addition to coffee they offer selection of Tazo teas, pastries and other snack items like Panini to please the taste buds. For creating overall coffee house experience Starbucks stores have an appealing music and décor. Their focus in United States is to create a gathering place where people can chat, sit work much more just than a coffee place.
Dunkin' Donuts is famous for your convencience and for your coffee accompainments as donuts and sandwiches. On the other hand, Starbucks gets the customer's attention with its stress-free athmosphere and the extensive options of coffee mixed drinks. The price is a major factor when differentating the two companies. For a medium Dunkin’ Donuts iced coffee, the price is $2.09, while at Starbucks, the same sized drink is priced at $2.79 ("The Coffee"). The customer will be paying more at Starbucks due to the experience, environment, fancy names, and a different taste (not necessarily a better taste as it depends on the customer's preference).The menu options of both shops are very similiar, and just few unique items make them differ from each other.
The café scene is a social place where people will go to enjoy each other’s company over a nice cup of coffee. The coffee shop really is an ideal place for Filipinos. This is probably the reason why the coffee shop industry is in a current boom. Metro Manila is being swept by coffee-drinking epidemic, yuppies; young people are filling coffee places that have introduced previously unknown coffee blends from all over the world.
Second Cup Coffee A Canadian specialty coffee retailer, Second Cup Cafe has become a second home to hundreds of travelers and thousands of other guests every day. An environment that highlights careful coffee selection, pays tribute to the worldwide coffee lovers, and shares with them our wealth of coffee knowledge. You can experience the highest grade of specialty Arabica coffees. Specific theme, a good layout of the chairs, couches, tables and decorations makes a friendly
Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2005. It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. Strategic planners have also proved the significance of their work force by providing benefits and implementing programs such as the ?Bea... ... middle of paper ... ...heir own locations and introduced their first co-located store in 1993. They introduced high-speed Internet access allowing customers to surf the web, conduct business or Instant Message their friends while enjoying their beverage and pastry.
Cost accounting system has two types, job order costing, and process cost system. These two cost systems are very different, almost every company uses order costing or process costing. Starbucks, is a coffee shop where citizens congregate to drink there morning coffee, study, and or socialize. Starbucks is one of the oldest and largest privately held specialty coffee retailer in the United States. (Starbucks) Their passion is to discover the flavors you love and always bring it home, delivering the look, taste and aroma of the world’s best coffee and teas.
Just like another coffee shops, Starbucks Coffee sells coffee-based drinks, non-caffeine beverages, tea-based drinks, coffee-related souvenirs, equipments, and coffee beans. Starbucks coffee is now one of the most successful coffee shops among the competitors. Even there are lots of international coffee shop chains such as coffee bean and San Fransisco coffee, also other new independents local coffee shops with cafe concept, starbucks still able to manage the loyalty of their customer. But in the other hand, there have been some words of mouth that said that for a coffee shop tha... ... middle of paper ... ...y friendly. 5) Loyalty programs.
The corporation plans to construct a substantial market place position from the town, due to partners' industry knowledge as well as minor reasonably competitive climate in the community. PRODUCT- Zalena provides a broad range connected with coffee as well as capuccino goods, just about all by good quality Columbian developed brought in espresso beans at a reasonably competitive cost to fulfill the particular demand from the middle- for you to higher-income regional market place region residents as well as holidaymakers. Zalena suits most of it is consumers by giving each and every client coffee as well as capuccino goods built to go well with the customer, into the tiniest details. This bakery delivers fresh geared up bakery as well as pastry goods at all times through bu... ... middle of paper ... ...cies as well as methods together with which in turn employees, authorities as well as company directors are expected for you to comply. However, is it doesn't obligation of each one employee to apply common sense.