Fine Fitting: The Wonderbra The Wonderbra is one of many advertisements that get people’s attention. In the culture that we live in all too often women have to use sexualization to get attention. Much of that is the fault of advertisement.
The Wonderbra advertisement “I can’t cook, who cares.” was released in August of 1999. It is focused designed to get a man’s attention even if women can’t cook. Since women fail at doing the basic skills of a women, it is crucial to make up for it through your appearance. A fashion model and an actress named Adriana Sklenarikova played the role of a beautiful blonde with a nice figure, curly hair, and sparkling blue eyes. Her mouth is slightly open showing her glamorous pearly white smile. The Wonderbra
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It was then released in August of 1999. The retail price of the Wonderbra was twenty-six dollars. The Wonderbra sold very fast selling one every fifteen seconds. The retail people couldn’t keep up with restocking the shelves. The first year of selling the Wonderbra they made an estimated total of 120 million dollars. According to an article from the University of Michigan Business School, “Women lined up outside store doors in order to buy the coveted bra, and by year's end, the Wonderbra had grown from a mere lingerie item into a ‘vital fashion accessory and cultural icon.’” Ethel Klein president of EDK associates, a New York based marketing firm specializing in women's fashion, stated, “Wonderbra has become sort of like Kleenex. In that it's the product name that defines the category. It's the brand name associated with the product (Wonderbra)" The Wonderbra has five design elements. The first one is three-part cup construction: Each cup is made from three separate pieces, providing a more natural figuration. Second, precision angled back and underwire cups: This is the key to Wonderbra's unique, deep dramatic cleavage "Plunge-and-Push effect". Third, removable, shaped pads: The pads, called "cookies" provide maximum lift and volume. They are outlined, and can be removed to even out the shape of the bust line. Fourth, back support: The back of the Wonderbra gives maximum uplift and control; it’s original cutback …show more content…
Women liked the way bras made their boobs and figures looked. Madonna was credited with the popularity of designer lingerie. A designer named Jean Paul-Gaultier started including such themes into his new inventions. Full-sized figures started feeling comfortable about their figure and that is when cleavage was the new image. They started to appear in magazines, newspaper advertisements, movies, and on television. That's when the sales started increasing and grew into a multi-million dollar
“Frederick’s of Hollywood, brainchild of the inventor of the push-up bra and purveyor of “marry-a-millionaire” lingerie since 1947” (Blakemore, 2015). Frederick’s created the “sex sells” image for themselves especially marrying a millionaire. They cannot go back from this and just try to reinvent themselves to cater to the everyday women when the company was built from these products. Frederick’s of Hollywood’s catalogs have most of the women in bed in the most uncomfortable position in the most uncomfortable looking lingerie. Victoria’s Secret catalogs are on a beachy location or just on location, not just a set. “That is, demureness is sexy in a middle-class setting and directness is sexy in a working-class setting.” (Blakemore, 2015). The catalogs create the ambiance of where the girls are when they are wearing the lingerie, therefore, it makes us the people shopping from these catalogs feel like we need to be in that place or atmosphere to wear what they are
The tampon sizes and designs cater to the needs of women. The two groups that Playtex divides women into are athletic, which they gear the Playtex Sport ads toward, and then the Playtex Gentle Glide, which is geared towards the everyday woman. The box for the Gentle Glide depicts a woman wearing a dress and heels. Playtex Sport ads include active women and female professional athletes from a variety of ethnic backgrounds. The company as segmented the market by engaging youthful athletic women who don’t necessarily have to be well of financially. Both emphasize the flexibility,
...pulation because more people rushed into the industry to try to score a quick million.
It increased attractiveness and was provocative. But it also symbolized woman’s freedom and open acceptance of her sexuality which became a symbol of young American women.
In “Beauty… and the Beast of Advertising” Jean Kilbourne argues that advertisements sell a lot more than just their products: “They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy” (1). Kilbourne states that in advertising there are two types of women, “Housewives” and “Sex objects”. Kilbourne calls the sexually objectified women “a mannequin, a shell” because their beauty is flawless, they lacks all of the imperfections that make people appear human (2). Kilbourne also states that these women are all skinny, often tall and “long-legged”, and youthful (2). She claims that all “beautiful” women in ads obey this “norm” (Kilbourne 2). Kilbourne strongly states that advertisements lack the sense
A vast majority of this ad is in black and white. The Psychology of Color says that black is a powerful color and with the black and white the producers are giving an authoritative tone to the woman. With no colors, the image is simplified, giving a wide range of ways it could be taken. There is only one hint of color in the ad, which can sometimes be indicated as the most important piece; the pink, the tribute to our femininity. Just like in Haley’s chosen ad in the [Re]Writing, this image is in black and white with pink writing. “By using the ‘girly’ colors that symbolize love and passion with the negativity associated statement, [the thunder thighs] it suggest that women should love their bodies,” Sarah Haley, page 108. Pink is a prime component of all Playtex ads, it is meant to salute our feminine side. With the new liners it is advertised that our tough, athletic side can also be praised, giving a best of both worlds kind of image. Even the box of this product is meant to stand out and promote our love with our bodies, with an emphasis in pink and yellow. Yellow is known to advance from surrounding colors and install optimism and energy, and pink is bright, sensual, and passionate. A wrap of all these colors, the black and white image, and the pink and yellow box and writing, it can be inferred that we should be happy with our
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
Gianni Versace once said, “Do not make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.” Presumably, the fashion industry is permeated with a diversity of people who display a multitude of personalities through their clothing choices. From Audrey Hepburn to Lady Gaga, I personally call these innovative individuals icons. However, there is one peculiar icon that has transformed the fashion industry world beginning in the early sixties. Correspondingly, this fashion icon is able to present her bold personality by integrating music and fashion through decades of inspiration.
Over the past century, women aesthetic appearance has dramatically changed in western civilization. In the beginning of the 19th century the ideal woman was 5’4 tall and weighed approximately 140 pounds. The Roaring Twenties brought along a more boyish looking woman referred to as a flapper. During the 1930’s, women having larger breasts and fuller waists was the image to achieve. The 1940’s and 50’s presented contraptions such as corsets and push- up bra’s for woman to accentuate thier bust lines. A transformation was brought about in the 1960’s that has swept across the nations of the world with thinner models and a brand new doll modeled after these women: Barbie. Twiggy, a British teen model, took the media by storm. She was the skinniest model ever weighting 89 pounds, standing (“The Perfect Woman”). In the 21st century this craze of being excessively thin has dominated the media and ...
To be someone of great strength and empowerment is looked upon highly in today’s comic book society. That is, if this specific character is that of the male gender. It is hard, almost impossible to find a character of the female sex to be strong, empowering, and her own person without her being over sexualized. From Harley Quinn, to Cat Woman, there are so many more characters out there who do not get the true spot light they deserve for their over sexualized bodies make it impossible for their story to be fully told. One of the most famous characters in the DC universe who has been over sexualized and under sexualized various times would be the marvelous Wonder Woman. There are many moments where it can be argued, that Wonder Woman’s poses and cleavage are more important than her story. However, there are some instances where this is not the case. Sensation Comics featured Wonder Woman #3 cover by Ivan Reis, Joe Prado, and Carrie Strachan which gives the character a good sense of who she really is. I chose this picture, which can be found in the back of the Sensation Comic featuring Wonder Woman volume 1 which we read in class, because I wanted to take another stand for how people can draw Wonder Woman and still have her empowering and attractive.
The main intended audiences of this advertisement are women, focusing especially in those who are housewives. This is clearly demonstrated by the wedding ring in the woman’s left hand and the clothing and appearance of the photo as it looks old fashioned. As in the past women’s role were just to clean the house and take care of the kids.
Advertising is always about appearance. It is also about information and what really satisfies people. Undoubtedly, that advertisement of women has been increased dramatically and obviously in such a way that it turns out to be an important part of people’s lives. Recently, with advertising developments, there are more and more prospective shows to the public. It cannot be denied that advertisements consist of negative scenes that shape female identity.
From a young age, women are taught that to be successful and happy, they must reach a certain standard of beauty first. Rather than grow up thinking that the most important asset a woman can have is her self, young girls are taught through advertisements that their value rests on their appearance. This is an immense social issue. Today, being a successful woman means wearing a sexy outfit that shows just the right amount of cleavage and curve. It means turning heads everywhere she goes- men looking after her in lust, women looking after her in envy.
This advertisement includes three alluring models, all of which are of different ethnicity but essentially have the same physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies; this includes their angular, somewhat gaunt faces and protruding collarbones. Located right below this image is the company’s slogan which reads, “ESTEE LAUDER”. Defining Beauty.”