Feline Familiar Foods Target Market Analysis
In this milestone paper, I will describe the target market analysis for the new product pet food line made of all natural ingredients named: Cherished Companion’s Feline Familiar Foods. The company Cherished Companions appeals to loving pet owners who care about the quality of their pet’s food. We pride ourselves in providing high-quality ingredients and convenient online ordering with a delivery guarantee. The new pet food line is Feline Familiar Foods which provides consumers a fresh and familiar alternative to buy for their pet. While Cherished Companions currently has multiple pet lines and products, this target market analysis is specifically aimed at our new pet food line Feline Familiar Foods.
This exciting new product line is approved for launch and it has a target market will be households with above average income, both younger and older consumers with and without children
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Younger couples with children and older consumers without children will likely have at least one pet that they cherish. “In the U.S., 95% of pet owners currently consider their pets to be part of the family—up 7 points from 2007” (The Nelson Company, 2016). All of these types of consumers truly care and want the very best for their pets and as a result, they are willing to pay more for healthy pet food that is trustworthy rather than spending less on foods with by-products, grain, and other unnatural ingredients. The demand for pet food in the US continues to increase as well as the demand for the high-quality, organic, and grain-free products (Phillips-Donaldson, 2015). This pet food line will fit in perfectly with the demands of the current market and this target market segment with the grain-free and all natural branding as well as the guaranteed two-day shipping leaving the consumer worry free and
Healthy choices is in demand right now. Thus, allowing SNHU pet food store to launch this new product line to the healthy lifestyle consumers that want the same for their pets. In the meantime, providing the same quality and outstanding service they are used too.
by educating consumers to increase leverage against the leading upscale pet food brands that believe otherwise. Using the More for less scenario (higher price for a higher quality), would keep the weakness of the higher price at bay. The myth for most dog foods is that they are mostly carnivores, when in fact they are omnivores (maybe because cats, who are about as numerous a household pet as dogs, are carnivores). As a result of this, a positioning strategy for “My Healthy Best Friend” pet food would be to educate everyone as leverage against the leading upscale pet food brands that use this not-so-widely known fact to their own advantage (like “Eukanuba”). The popular beliefs that brand names used back then originate from the now fading industry’s protein-hype of the past. Simultaneously, educating the public on chlorophyll and its health benefits for both humans and pets, could be used in our advertising to show how our beloved pets, our “best friends,” have more in common with us than we thought. A website with a pet community tab to connect with other pet owners will be useful not only to counteract the threat of
Have you ever wondered what you’re feeding your dog? The formulas in each bag of dog food vary anywhere from natural, organic, preserved, and holistic ingredients. The world of dog food is actually very confusing and if you’re anything like me what you feed your fur baby is very critical. In this paper I will discuss the differences from dry to canned, natural to preserved, dog food marketing and how cost sometimes really isn’t the biggest issue.
The marketing mix for the Step-Up 4 Paws has been well defined and the 4 P’s Model is clearly stated throughout this paper and recapped in the following narrative. The product line has a special niche of offering high quality, all-natural, fresh, dinner pet food for dogs and cats. It comes with eco-friendly packaging and the SNHU Pet Food Store plan to provide a portion of the sales to support local animal shelters and sponsor community pet related projects/events. Step-Up 4 Paws cost to consumers will be slightly higher than existing products on the market; however, this product-line should be marketed as a healthier and tastier alternative to available pet food. The key to marketing the Step-Up 4 Paws brands is to promote it as a product
United Cereal was established more than one hundred years ago in United States and it entered the European market in 1952. Through decades, the company grew with a strong commitment to “The UC Way”. “Listen to the customers”, “spot the trend make the market”, and “honoring the past while embracing the future” are the mottos, which the company strives to achieve with its every product and brand. Despite being well established for a long time, the company is still struggling in a highly competitive industry.
Fast food consumption is taking America by a storm and it is for the sake of our lives. Fast food relies heavily on industrialized corn because of how cheap and easy to grow it is. With that being said, animals are being fed with corn rather than being fed with grass. In the Omnivore’s Dilemma, Rich Blair who runs a “cow-calf” operation s...
V. The Launch In the afternoon of November 17, 2017, outside the Careers Centre on Market Street, the marketing team for Smoothie Ladz launched our creation. Through the use of banner, the puppies, and direct marketing on Ghita, Declan, and mine’s behalf, Smoothie Ladz sold out their entire stock of smoothies and banana bread snacks and to a handful of delivery’s to friends. The use of Ghita’s dogs incited quite a few purchases through associative marketing, for most passerby's at least looked, if not stopped and asked to play with the puppies which we had wrapped in our coats and then decided to buy one of our products (Stone & Desmond, 2007). However, because it was so cold outside, Ghita decided it was safer to bring them home, so Declan and I turned our focus to direct marketing by selling consumers on price and cause over the product (Burns, 2014).
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore,
Today, vast product selections require marketers to identify and understand their target market, and to ensure their message is specifically directed to, and clearly received by their target market. In Dove’s example, early marketing strategies targeted all woman who needed an alternative to harsh soaps. However, as soaps progressively became less harsh, the Dove brand required more strategic positioning in the minds of their consumer. When speaking to Dove’s re-positioning efforts, Flagg (2013), points out that while similar products associate brand image with slender, stereotypical models, Dove’s “2004 campaign for Real Beauty” (p.1) specifically targeted ordinary women, celebrating women’s diverse body shapes, and the importance of every woman feeling good about herself (p.1). With ever increasing product offerings entering the marketplace, marketers must clearly communicate to their target group why their product is right for them, as compared to other
Unilever’s Dove is part of the consumer goods company’s many brands which have historically lacked global identity amongst its many products. The lack of global identity resulted in issues such as diverse marketing standards, varied product development, and lack of brand recognition by consumers worldwide. Unilever’s solution to this problem was to group similar product lines under a few recognizable umbrella corporations. This initiative gave birth to the one of the most controversial marketing strategies in the history of business.
We will sell our products throughout well-known hyper markets and online retailers. Since hyper markets are expanding rapidly we are confident that our product will reach out many potential returning customers. During the first year, we will provide samples and brochures informing customers of the nutritional facts of our products. We will also demonstrate the importance of getting enough vitamins and minerals to have a healthy life.
The pet food industry is changing daily and new formulas are constantly being invented. Re-inventing Iams target market helps attract new consumers to their products. Therefore, changing marketing strategies and target groups can change consumers’ outlook on Iams as a company and help them meet their goal of being the leader in the dry food
The target market will be specifically made up of males and females ranging in ages from 18- 45. This segment was selected as many people younger than this age are still having their meals selected for them whereas those who are older than this bracket are seeking a healthier and more holistic lifestyle. For secondary target markets healthier products should be provided as well as products for children
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals.